Is it SAP Leonardo that Ensures Frozen Ice Cream Delivery?

What this Article Covers

  • The SAP Leonardo Ice Cream Video
  • SAP’s Proposal as to the Criticality of Leonardo in Keeping Ice Cream Frozen During Delivery
  • Who Was Leonardo Da Vinci Again?
  • Razor Thin Grocery Margins Impact Ice Cream Temperatures?
  • Real-Time Delivery Information is Necessary for Keeping Ice Cream Frozen?
  • IoT Prevents Not Only Melted Ice Cream but Spoiled Food?
  • Insulation Rediscovered!
  • How Is Global Ice Cream Delivery Managing Without Leonardo or IoT?
  • You Need a Digital Partner to Deliver Frozen Ice Cream?
  • SAP’s Confusion on “What Does What” in the Ice Cream Delivery Process

Wait a second. Is that ice cream looking a bit soft? It might be time to digitally transform with Leonardo!


In this article, we will verify the accuracy of SAP’s video regarding SAP’s IoT solution, called Leonardo as being the reason why the delivery of ice cream remains frozen.

The SAP Leonardo Ice Cream Video

*Unfortunately due to what appears to be embarrassment SAP has taken this view down. But the webpage that hosted the video is still at SAP here.

SAP’s Proposal as to the Criticality of Leonardo in Keeping Ice Cream Frozen During Delivery

I can’t recall worrying if ice cream would melt on the way to the house. The reason for this is that I have always lived in countries that had mobile refrigeration. When I was a kid, the ice cream truck used to drive around the neighborhood playing that enticing music. Again, each ice cream truck had a refrigeration unit, which meant that unless the ice cream man ran out of fuel, the ice cream would stay frozen.

All of this occurred before computing, as I used to purchase ice cream from the ice cream man back when almost no one had heard of computers.

Who Was Leonardo Da Vinci Again?

The video takes the strange tact of explaining who was Leonardo Da Vinci.

Is there anyone who does not know who Leonardo Da Vinci was? I understand that Leonardo was named after Da Vinci and not DiCaprio, and we can probably skip the explanation of this well-known icon. In the next SAP video, we can expect an explanation of the Wright Brothers.

Razor Thin Grocery Margins Impact Ice Cream Temperatures?

The video also implies that there is a relationship between the grocery store’s razor-thin margins and melting ice cream. This only way this would be true is if the margins were so small that the grocery chain could not afford to refrigerate their trucks. But all grocery delivery trucks use refrigeration units, so this can’t be true.

The video further implies that grocery chains are now going digital. But is it true that grocery chains like Ralphs or Sprouts did not have computers until just recently or are installing them presently? That seems like an odd proposal to make.

The video states that there is a transition to digital that Leonardo will support or is supporting. But this transition is not established, and outside of SAP stating it, there is no evidence for it. This is because the grocery chains moved to computer-based inventory systems, accounting systems, etc.. decades ago. Delivery trucks have been using GPS for roughly a decade and a half.

The primary transition to storing information in a digital form was in the 1980s, not the 2010’s, or as we are, close to 2020.

We can see where this is headed. This is due to the fact that we covered the fallacious use of the term Digital Transformation. This term has been incorrectly reintroduced by SAP and actually goes back to 19th century, as we covered in the article The Problem with Using the Term Digital Transformation for Modern IT Projects.

But the term is nonsense. There is no disputing that the term is popular, but it is nonsense nonetheless.

Digital transformation is a term that is used to wrap things in a fake blanket of innovation and or prestige.

The use of a term like “Digital Transformation” has a specific purpose. It is designed to get the listener or reader to turn off their brain and accept the message being presented because the presenter is using the right “code word.”

A term that carries no information, but is designed to present a desirable context or to invoke a subconscious response is referred to as a term of propaganda.

IoT Prevents Not Only Melted Ice Cream but Spoiled Food?

The video states that IoT monitors refrigeration units to prevent costly breakdowns and spoiled food.

But before we evaluate that claim, first is it true that mobile refrigeration units been breaking down?

If so, when did this begin becoming a problem?

Furthermore, why do the refrigeration units need to be remotely monitored? Maintenace Checking fluid levels, etc… is performed periodically when the trucks come back to the DC. They come back to the DC nightly or more often than that. What does SAP thinks happens to the refrigerations units for the 10 hours or so they are out on deliveries?

Insulation Rediscovered!

Insulation means that food does not immediately spoil in the unusual circumstances where the refrigeration unit breaks down. Local delivery is just that, local. Loosely translated, this means the delivery truck is never very far from the DC. It can easily make it back to the DC to have the refrigeration unit repaired.

But again, this implies that refrigeration units break down frequently, and they don’t. It is easy to make highly reliable refrigeration units, and they have been made for a long time. And we will get into that topic in detail further on.

How Is Global Ice Cream Delivery Managing Without Leonardo or IoT?

Furthermore, as a point of comparison, most ice cream in the world is delivered without the benefit of Leonardo. Many ice cream truck operators can’t afford Leonardo. How is all this ice cream staying frozen? Could it be that this has something more to do with the existence for decades of refrigerated trucks?

It seems quite likely.

Real-Time Delivery Information is Necessary for Keeping Ice Cream Frozen?

The video further claims that real-time information shipping information optimizes delivery. But why is this true? Upon inspection, this seems to be another curious claim.

Let us review how truck routing for local delivery works.

A truck is route planned when it leaves the DC. Real-time information allows for what in this scenario exactly? If new orders come in, the truck does not have the inventory to fulfill the order on hand (this is because they were not loaded on the truck as the system had yet to receive the order). It must return to the DC, which it won’t do until it has completed its delivery run.

What all that real-time information about the delivery will accomplish is state the progress of the delivery. However, let’s think this through.

Is this IoT?

Or more specifically, how is this IoT that has anything to do with SAP?

When I chart my own progress around town with Google Maps, is that also IoT? The progress of the delivery can be tracked through Google Maps. Yet, what does that have to do with SAP?

Is SAP involved in route planning? Does that information need to go to the ERP system (excuse me — the digital core) With SAP’s TM solution, that is rarely implemented? (why is SAP TM still a sold product by the way?)

The answer to all of the above questions is a resounding no.

SAP’s Confusion on What Does What in the Ice Cream Delivery Process

The video claims that the ice cream then arrives frozen, apparently because of all the previous items listed. But is that really why? SAP seems to misunderstand what computing does versus other components, such as the delivery equipment. That is the ice cream arrived frozen because the truck is refrigerated.

Kudos to the refrigeration unit on the truck!

This is a refrigerated truck. The refrigerated unit is in the front. (See the graphic.)

(If you know this already, feel free to skip this part. But this graphic and explanation are really for SAP. They have to at some point learn this.)

Two things make the refrigerated truck work..

  • The refrigeration unit (it often connect to the diesel tank, so has a virtually unlimited source of fuel), combined with..
  • The insulation of the truck’s box.

SAP seems deeply confused as to how the ice cream delivery and ice cream refrigeration process works. 

SAP’s Confusion on “What Does What” in the Ice Cream Delivery Process

SAP claims to have the world’s best processes in their software. But SAP here, can’t figure out what is doing what in a simple ice cream delivery process.

At this point, we are not sure what other parts we also need to articulate. For example, other things that Leonardo does not do is drive the truck. That still requires a human to drive the truck around.

You Need a Digital Partner to Deliver Frozen Ice Cream?

The video finishes by stating that you need a partner to go digital and SAP is that partner. But nothing up to that point explained why SAP is involved in keeping the ice cream frozen. To keep ice cream frozen you need a refrigeration unit, not a digital partner.

Luckily for you, you can buy a refrigeration unit very easily!

We recommend both Thermo King and Carrier as they have excellent units.

What can we say about the T-1280R that has not been said already? What is not to like. Plus it has the X-430 compressor.

This proposal of a digital partner for helping to deliver frozen ice cream seems a bit sketchy. We would lean more towards the essential transportation and refrigeration equipment.

Furthermore, a partner is not someone who lies to you about a process, and what they bring to the table. That is an entity that intends to take advantage of you, which is the opposite of a partner.

SAP is not offering to be your partner, and if Deloitte or Accenture are going to implement Leonardo for your ice cream delivery business, and support these lies by SAP marketing, they are also not your partner. They are your supplier. SAP or Deloitte could be your partner, but in that case, they would need to not charge you, which is unlikely they will agree to.


Unfortunately for SAP, and perhaps Leonardo in its quest to penetrate the ice cream delivery business, no one is concerned about ice cream melting on the way to the house. This is primarily because the population in developed countries has become so accustomed to refrigeration that it is an assumption at this point. This fits it a pattern where things that are claimed by SAP to be improved by IoT aren’t, or aren’t IoT, as we covered in the faux IoT case study on Jabil.

Furthermore, we have a feeling the Thermo King and Carrier would be offended by this video and the notion that their refrigeration units require remote monitoring by Leonardo to keep from breaking down and letting all that ice cream melt. If it were true, it would be perfectly fine pointing it out, but the problem is, it isn’t. This is why we have forwarded this article to both companies to obtain their comments.

This video receives a 1 out of 10 for accuracy. SAP’s Leonardo does not have anything to do with why ice cream is delivered in a frozen state.

This unfortunate video indicates that we probably need to increase the education level a bit at SAP marketing. These poor people who skipped most of their science coursework are apparently confused about how and why ice cream stays frozen.