EverGreen Syndrome

The observation that individuals who adhere or promote certain concepts do not come to a point where they admit that the concept either did not work in practice, or was not a valid concept in the first place. In all the technology trends that we track and that have failed, we have yet to observe a single instance where the original proponents of an idea admitted flatly that the idea has in fact failed and should be replaced by something better.  But over time the subject simply ceases to be a topic of conversation – this way those that proposed the idea never have to admit they were wrong – which turns out to be one of the great human psychological needs. The term’s comes from the idea that a hypothesis never needs to be tested and therefore it is evergreen. It is an anti-scientific approach to the presentation and the defending of ideas or concepts.