Analysis of E3 Magazine’s Diversity is the Way to Go Database Article

Executive Summary

  • E3 Magazine proposes that diversity is the way to go with databases.
  • We evaluate the accuracy of this article.


In Mat, 2017, e3zine produced the document titled Diversity is the Way to Go. In this article, we will evaluate the accuracy of this e3zine article.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link.

Notice of Lack of Financial Bias: We have no financial ties to SAP or any other entity mentioned in this article.

  • This is published by a research entity, not some lowbrow entity that is part of the SAP ecosystem. 
  • Second, no one paid for this article to be written, and it is not pretending to inform you while being rigged to sell you software or consulting services. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company's marketing or sales department. As you are reading this article, consider how rare this is. The vast majority of information on the Internet on SAP is provided by SAP, which is filled with false claims and sleazy consulting companies and SAP consultants who will tell any lie for personal benefit. Furthermore, SAP pays off all IT analysts -- who have the same concern for accuracy as SAP. Not one of these entities will disclose their pro-SAP financial bias to their readers. 

Article Quotations

Hardly anyone wants to setup to change — apart from SAP itself. A survey conducted 18 months ago showed that the SAP portfolio customers that are organized in DSAG in Germany, Switzerland, and Austria are largely based upon the classical model. – E3 Magazine

Yes, customers seem to have an appetite for changing their database for the BW, but that seems to be its extent.

HANA as Disasterous for Customers?

The E-3 Magazine invited IBM and Oracle to meet their editorial team in Munich for a database roundtable. A HANA symposium organized by the DSAG e.V. shows that SAP’s current development version of the HANA in-memory computing database is disastrous. Existing companies are totally overburdened by faulty HANA software code.

Of course, this is not learned from listening to so many people that propose the benefits of HANA.

HANA was released too early and was not mature when released. This leads to a series of compromises and relies upon many components that make HANA the highest maintenance database on record. Secondly, as stated by Bloor Research, HANA 2 is not compatible with HANA (1).

SAP’s Increasingly Extractive Nature

There has been a partner ecosystem, which created immense value, jointly. Is this still the case? Nowadays SAP talks about partners but mostly regards them as “routes to market.” – Mezger

True, SAP has moved to be increasingly extractive, and this feedback comes from every SAP partner that I speak with.

Over two-thirds of mid-sized and high-end customers run their SAP applications on Oracle… – Kuppler

That shows Oracle’s dominance in the SAP application space and how much SAP’s introduction of HANA was a direct salvo against Oracle.

Oracle, IBM, and Microsoft’s Database Changes

..customers want to benefit for advances in technology without destroying man years of consulting investments into their current systems. Here I am thinking of the massive modifications which SAP customers must undertake on their systems to obtain needed functionality for their individual business model. We have done a lot of work in this area, such as DB2 BLU in the SAP BW environment, which is our in memory technology. We are very ambitious wiht our new HTAP or Hybrid Transactional Analytical Processing strategy. – Mezger

This is what SAP does not want customers to be aware of. Oracle, IBM, and Microsoft have all added column-oriented capabilities and increased the in memory capabilities of their respective RDBMSs. HANA is no longer differentiated based on functionality in the marketplace, but it is the highest cost database and has the highest maintenance overhead of any of them.

HANA Leads to Delays?

Customer projects are being delayed and often — not least as a result of the huge amount of pressure being exerted by SAP’s sales team — the customer is “successfully” being sold HANA, but it is not being productively used nor is it featuring in customer’s plans for the near future. SAP has always been an open technology thati s now, you have say, being “closed in” by HANA and especially by S/4 – its a vendor lock in scenario. – Kuppler

True, HANA means more complexity and more cost, and more pushed deadlines than any other alternatives.

ASUG as a Promoter of S/4 on AnyDB to SAP?

I beleive that the DSAG in Germany and in particular ASUG in the USA will continue to sing the same tune and will call for S/4 Any DB! – Kuppler

That is interesting because I don’t recall ASUG singing that tune. If anyone has evidence to the contrary, please comment. But ASUG lacks independence from SAP and is now a marketing arm of SAP. When topics move to confrontations between SAP the customer, ASUG chooses to obscure the issue and moderate the disagreement behind closed doors.

SAP’s Benchmark Games

Oracle Datbase In-Memory has proved to be very popular. In a benchmark – not certified by SAP – this option acheived figures better than HANA. And that is not all, SAP customers using Oracle Database In-Memory spare themselves from expensive new hardware, complex migrations and a second database license. – Kuppler

SAP will not certify a benchmark that shows other databases beating HANA. This is covered in the article What is the Actual Performance of HANA.


Back in 2013, IBM launched DB2 Blu, a column oriented version of its database. How did the SAP market take to this technology. – E3 Magazine

The DB2 Blu in-memory technology was actually accepted very quickly and extensively by the market because we ensured it could be used with existing SAP applicaitons right out of the box. Blu is part of the DB2 AESE license, certified by SAP, so many DB2 customers are now using Blu in-memory technology with no additional licensing or maintenance costs. – Mezger

Our customers have confirmed to us acceleration by a factor of 55 for SAP BW queries, for example, and substantial storage space savings thanks to efficient compression like further 63 percent on data that has already been compressed, all coupled with attractive licensing and operations costs. This is the advantage of open competition and I would call on the community to exercise their right to compare products!

SAP now lacks objectivity in benchmarks because it plans to stack the deck in favor of HANA. However, SAP cannot compete with Oracle or IBM on database technology. This is obvious from both project feedback and the fact that SAP refuses to engage in a real comparison with HANA.

SAP has announced the dealined for using the SAP NetWeaver based Business Suite with AnyDB. As of 2025, they will no longer be providing support for the Suite on AnyDB. What will happen before this date? What do you think customers may do? – Kuppler

By stating when they will withdraw support, SAP has drawn a line in the sand. As it has already been said, the market will decide whether the goals will be acheived by 2025 or not. If the rate of switching from AnyDB to HANA or S?4 does not speed up in the long term, we can assume a much later date. – Kuppler

SAP is not a big fan of the market or competition. SAP locks in customers to their product. They learned how to do this from IBM. IBM was the lock-in king before SAP. IBM is not a big fan of competition either. If they were, they would not acquire so many software products. It is curious how one monopolistic vendor calls out another monopolistic vendor when they are losing business because of it. And does so without a hint of irony. But is IBM actually in favor of the FTC enforcing US antitrust law? I ask because IBM would also be on the list.

Oracle’s Plans

What are your plans? – E3 Magazine

Oracle will continue to support the SAP Business Suite and SAP BW for as long as SAP intends to do so in any case. Oracle can confirm that SAP is also able to support the Oracle database for SAP customers until 2025 and beyond. SAP wanted to use HANA to create various unique application selling points i.e. functionalities that only benefit HANA users. Its a fact that SAP customers emphatically also want to see these functionalities in a “non HANA environment.” And what has happened? The Core Data Services and HANA SP BW optimized InfoCubes — also known as FlatCubes at oracle — can be used in conjunction with Oracle Database In Memory, see SAP Note 2335159. – Kuppler

SAP customers who are running both ECC and BW with HANA are very, very rare and are a bit of a “black swan.” For more information, please visit… – Kuppler

There is an excellent reason for this. There are very few S/4HANA implementations, and I cover this in the article The Math of Probably S/4 and Fiori Usage.


This was an interesting article. It is not an objective article because IBM and Oracle spokespeople are, in many cases presenting their case why their databases should be used. I removed a lot of the promotional quotations. However, many of the HANA comments are accurate, and it is interesting to see Oracle and IBM challenge SAP so specifically. This is evidence that Oracle and IBM are not going to continue to allow SAP to control the discourse of HANA as they have up to this point.