Executive Summary

• As media has consolidated, many articles are duplicates of one another.
• We cover why so many articles are now so similar.

Introduction

This topic started as a discussion around the article How to Understand Big Tech's Degradation of Media.

How German Media Has Been Similarly Degraded as US Media

In Germany, we are some years behind this development...

Executive Summary

• One article proposes that commenters often argue against the author.
• We propose an alternate hypothesis for why this so often occurs.

Introduction

This topic started as a discussion around the article How to Understand Big Tech's Degradation of Media

How German Media Has Been Similarly Degraded as US Media

In Germany, we are some years behind...

Executive Summary

• Russian oligarchs are routinely critiqued as bad, while US oligarchs are promoted positively in the establishment media.
• We analyze why this is.

Introduction

This topic started as a discussion around the article How LinkedIn Has Degraded as a Content Platform.

About Microsoft’s Acquisition of LinkedIn

The problem is that Microsoft is corrupt. LinkedIn started and continues to pretend...

Executive Summary

• Media moved to an approach of "balance" that is both not objective and is against the scientific method.
• Less frequently known is that a primary proponent of balance was an elitist propagandist name, Walter Lippmann.

Introduction

The media has focused on balance for many decades. Balance is where each side is given equal time and equal footing,...

Executive Summary

• Big Tech has degraded US media.
• This erosion has placed control over the media with companies that have no interest in supporting free expression.

Introduction

Big Tech has been instrumental in degrading the quality of media available to the public. The primary way they have done this is by vacuuming up a substantial portion of the income...

Executive Summary

• There is a significant issue with only a small percentage of the population, even in developed countries caring what is true concerning AI/ML.
• This article presents evidence that this is the case.

Introduction

The AI/ML bubble has been aggressively hyped for several years now. IT media has been aggressive in promoting the AI/ML bubble, as it has with nearly all...

Executive Summary

• IT media has become so robotic and advertiser driven, then it's a perfect fit for AI to replace many current journalists.
• The IT media has demonstrated they prefer to be PR outlets for vendors.

Introduction

We analyze the IT media. We find that many articles are written by journalists without domain expertise, without the time to investigate the story, and...

Executive Summary

• We are the only research entity that provides IT consulting expert witness services.

About Our Research Focus

We are both a research entity that focuses on IT Consulting and is a provider of expert witness services.

IT Consulting Defined

To begin, let us review a definition of IT consulting firms.

In management, information technology consulting (also called IT consulting, computer consultancy,...

Executive Summary

• Lying and cheating are so endemic in SAP consulting firms that they constantly reach out to Brightwork Research to get free advice.

Introduction

SAP consulting firms lie so frequently it is hard to keep up with all of their scams. One of the common scams is to pretend that they have capabilities that they do not have. How...

Executive Summary

• • There are increased sales that come from partnering with consulting firms.
  • There are major downsides that marketing often does not consider.

Introduction

This article presents the other side of consulting partnerships that are often ignored by marketing and sales at software vendors.

Our References for This Article

If you want to see our references for...

Executive Summary

• All consulting and advisory firms of any size sell out the interests of their clients for what is good for them.
• This method and how it is hidden are covered in this article.

Introduction

Advisory companies sell out the interests of their clients for their own company benefits. For this reason, it is virtually impossible for companies and...

Executive Summary

• IT consulting companies collude with vendors to provide vendor-controlled information to their clients.
• This behavior has a precedent in the book and movies Lord of the Rings.

Introduction

The Fellowship of the Ring visits the Rohan IT department. To their surprise, they find that IT consulting firms have entirely taken over the mind of Rohan's IT Director, Theoden.

See...

Executive Summary

• There is a common problem in the SAP space with consultants who work for companies that they know are dishonest.
• This article describes one such employee case study.

Introduction

Curiously, so many consultants that work for major SAP consulting firms think that their employer lies, but they continue to work for them anyway.

Our References for This Article

If you want to...

Executive Summary

• Many SAP consultants believe something is true because it is stated by SAP.
• We review how reliable this approach is to determine what is true.

Introduction

We sometimes have surreal interactions on LinkedIn, where various pro-vendor individuals make unsupported claims.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this...

Executive Summary

• Gartner's business model is based upon eliminating competitors.
• This is done through acquisition.

Introduction

Gartner is one of the world's largest IT analysts. However, they got to this stage through performing many acquisitions.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link. [sc name="gartner-top-of-page" ] [sc name="ending-spacer"...

Executive Summary

• Gartner's size is a critical component to understanding its success.

Introduction

Gartner is the dominant IT analyst in the world.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link. [sc name="gartner-top-of-page" ] [sc name="ending-spacer" ][/sc]

Gartner’s Size and Scope

In 2012 Gartner had revenues of $1.615 billion, with around...

Executive Summary

• Scientology uses the dissatisfaction from customers to upsell them where they will receive the “real benefits.”
• This article covers how Gartner copied this strategy.

Introduction

If one thinks of these two entities, on the surface, one would think there is nothing in common between the two. I wrote a book on Gartner and have spent a decent amount of time...

Executive Summary

• Gartner produces an Analytics and Business Intelligence Platforms MQ.
• We evaluate this MQ to see if it holds up to scrutiny.

Introduction

Gartner produces a large number of Magic Quadrants highly. Curiously, while these Magic Quadrants are prevalent topics of discussion and determine many purchase decisions, each one that we have evaluated has significant problems that make us...

Executive Summary

• Gartner produces a Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises MQ.
• We evaluate this MQ to see if it holds up to scrutiny.

Introduction

Gartner produces a large number of Magic Quadrants highly. Curiously, while these Magic Quadrants are prevalent topics of discussion and determine many purchase decisions, each one that we have evaluated...

Executive Summary

• Gartner produces a Cloud Infrastructure and Platforms Services MQ.
• We evaluate this MQ to see if it holds up to scrutiny.

Introduction

Gartner produces a large number of Magic Quadrants highly. Curiously, while these Magic Quadrants are prevalent topics of discussion and determine many purchase decisions, each one that we have evaluated has significant problems that make us question...

Executive Summary

• There are sometimes lists published of Gartner competitors.
• We question the validity of the idea of Gartner competitors.

Introduction

Sometimes the question is raised as to who are the competitors to Gartner. Generally, people are quick to begin listing other companies that are IT, analysts. However, the answer to the question is not as straightforward as it first...

Executive Summary

• SAP has seen a significant drop in its stock price and bankruptcy.
• Gerry Weber has also been going through many system changes.
• Are these financial problems related to their IT changes?

Introduction

Pedro Rodriguez made the following observation about the retailer Gerry Weber.

"Gerry Weber total shares value is slowly approaching the total cost of a SAP project (Around...

Executive Summary

• SAP has a specific set of rules for who they recommend as analysts for the IT media to speak to.
• See why Brightwork Research & Analysis does not meet these criteria.

Introduction

Brightwork Research & Analysis is not on the approved analyst list of SAP. Find out why.

Comment by Ahmed Azmi

"I think SAP is now at the lowest point...

Executive Summary

• SAP stated that they would only host their products and not rely upon AWS.
• This turned out to be false, and in this article, we cover how IT media covered SAP's statements.

Overall Articles or Sources Used for the Study’s Calculation

Below are recordings of each article on SAP Netweaver, along with the year. We have the individual articles in...

Executive Summary

• SAP pays large numbers of IT media entities in both advertising and in paid placements.
• We review the accuracy of the IT media on SAP.

Introduction

In our research, A Study into the Accuracy of SAP, we evaluated significant pronouncements by SAP and measured their accuracy. This study demonstrated very low accuracy on the part of SAP. This research is...

Executive Summary

• For years SAP has said that SAP Netweaver was a game changer.
• In this article, we review the accuracy of this claim. 

Overall Articles or Sources Used for the Study’s Calculation

Below are recordings of each article on SAP Netweaver, along with the year. We have the individual articles in our database but only publish the year...

Executive Summary

• Their marketing departments control the websites of software vendors and consulting firms.
• We cover how the best way to think of his content.

Introduction

Often, software vendors' websites are thought of as a place where potential and current customers and other interested parties can learn about the software. This is not an accurate explanation of the nature...

Executive Summary

• The term bias is often used as a critique against an article or argument -- however, it is normally used against arguments where the conclusion is negative.

Introduction

This comment was taken from a LinkedIn discussion in response to our article Is Blockchain All that Innovative or is it Overhyped?

I have seen many good applications of the technology in real...

Executive Summary

• Suze Orman is a faux financial analyst who was pushed on the public by major media entities.
• We cover the similarity between Suze Orman and how bad ideas are brought to enterprise software information consumers.

Introduction

This article covers the financial advisor Suze Orman. Orman is one of the most popular public givers of financial advice in the US. This...

Executive Summary

• Executives often have false information they need to communicate that they present with a word salad.
• It is important that media entities maintain their access and income, not critique these word salads.

Introduction

If you have noticed that CEOs and other high-level executives seem to go unchallenged in interviews with IT media, you are right. This article will cover...

Executive Summary

• VentureBeat is a top-rated site that covers the venture capital area and the companies that VCs fund.
• VentureBeat claims to be independent journalism, but is it?

Introduction

We ran into VentureBeat when analyzing a separate story. The articles we read at VentureBeat seemed to repeat claims made by the entity they were covering and noticed that a large amount of...

Executive Summary

• PR firms help companies get positive press by manipulating media entities.
• In this way, they function as parasites on the system, allowing companies with money to get positive and deflect negative press.

Introduction

We recently received this email from a PR firm. (Bold in the quote indicates replacement of the actual noun to provide anonymity.)

Our References for This...

Executive Summary

• SAP resources are often displeased with Brightwork for not being sufficiently pro-SAP.
• This poll was created to ask how many readers would prefer if we sold out to SAP.

Introduction

In this poll, we asked several questions about selling out to SAP and how readers feel about media and research entities controlled by software vendors through things like paid placements...