Executive Summary

  • This article is part of our honest vendor series, which is one of the only ratings of vendors rather than applications.
  • The vendor quality is critical to the decision making process as software purchases have a high long term involvement by the software vendor.


SugarCRM shows many of the textbook symbols of growth that has been a bit too fast for management. Coming in at a lower price than Salesforce in the active CRM space worked for SugarCRM. SugarCRM has essentially walked down a path that had already been cleared by Salesforce.

Quality of Information Provided

We rate the quality of the information provided by SugarCRM to be average.

Consulting and Support

We rate SugarCRM as somewhat below average in consulting and support – however, the application is simple and does not require very much of each.

Internal Efficiency

SugarCRM became an obvious choice for companies that were looking at Salesforce but wanted to cut their costs. This was a brilliant strategy by the company’s executives to position itself versus Salesforce in these terms. There is a talent to being able to continually get your applications mentioned in the same breath as another, but then be a lower-priced alternative. But aside from this strategy; SugarCRM does not seem to have a second act. One reason for this is the company has not grown internally with quality, and there is not a general agreement as to what strategy to follow next. Aside from the basic nature of SugarCRM’s application, the poor management of the company makes us concern as to SugarCRM’s future ability to improve the product. SugarCRM is taking the short-term path to manage a company.

One primary reason that SugarCRM is stagnating is that it is suffering from what we refer to as Harvard MBA Syndrome.


SugarCRM has a low Current Innovation Level. Companies that can’t innovate traditionally move to acquisition (either acquiring or being acquired) and marketing focus along with layoffs and outsourcing to keep their momentum going. by leveraging their credentials. Our overall analysis of SugarCRM leaves us sceptical with the future of the company.

Vendor Scores

Honest Vendor Ratings

Search for the vendor in this table using the search bar in the upper right of the table. Shortening Key: 
  • VC = Vendor Consulting
  • VS = Vendor Support
  • QIP = Quality of Information Provided
  • IE = Internal Efficiency
  • I = Innovation
  • C = Category
  • ACS = Average Category Score
Average Score for the BI Heavy Software Category6. HeavyCategory Average
Average Score for the BI Light Software Category7.76.756.36.8BI LightCategory Average
Average Score for the CRM Software Category5. Average
Average Score for the PLM Software Category7. Average
Average Score for the Production Planning Software Category7.36.765.25.7Production PlanningCategory Average
Average Score for the Small and Medium ERP Software Category7. and Medium ERPCategory Average
Average Score for the Supply Planning Software Category7. PlanningCategory Average
Average Score Score for the Demand Planning Software Category7. PlanningCategory Average
Average Score for the Big ERP Software Category4. ERPCategory Average
Actuate77865BI HeavyApplication Specific
Arena Solutions91010810PLMApplication Specific
AspenTech43437Production PlanningApplication Specific
Base CRM88997CRMApplication Specific
Birst8888.59BI HeavyApplication Specific
Business Forecast Systems991098Demand PlanningApplication Specific
Delfoi888.548Production PlanningApplication Specific
Demand Works99101010Supply PlanningApplication Specific
ERPNext888.5109Small and Medium ERPApplication Specific
FinancialForce10109109.5FinancialApplication Specific
Hamilton Grant89.589.58PLMApplication Specific
Intacct1010999.5FinancialApplication Specific
Intuit88966.5FinancialApplication Specific
JDA3.53422Demand PlanningApplication Specific
Microsoft45211Small and Medium ERPApplication Specific
MicroStrategy87777BI HeavyApplication Specific
NetSuite65644CRMApplication Specific
OpenERP788.587Small and Medium ERPApplication Specific
Oracle52111ManyApplication Specific
PlanetTogether91081010Supply PlanningApplication Specific
Preactor787.533Production PlanningApplication Specific
ProcessPro1089109Small and Medium ERPApplication Specific
QlikTech87589.5CRMApplication Specific
Salesforce73866CRMApplication Specific
SAS971077Demand PlanningApplication Specific
SugarCRM44553CRMApplication Specific
Tableau101091010BI LightApplication Specific
Teradata98.58.568BI HeavyApplication Specific
ToolsGroup1010999Demand PlanningApplication Specific
SAP53111ManyApplication Specific

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Software Selection Package for CRM