Executive Summary

  • This article is part of our honest vendor series, which is one of the only ratings of vendors rather than applications.
  • The vendor quality is critical to the decision making process as software purchases have a high long term involvement by the software vendor.


Teradata is one of the older BI Heavy companies (founded in 1979 as a division of NCR) that focus on BI. They began as a relational database company, but now is best known for its data warehouse. They are also known for being able to manage huge amounts of data. Throughout the years, Teradata has created the world’s largest database at various clients. Teradata is well known for its technical acumen in developing creating ways to manage vast databases.

Quality of Information Provided

Teradata has a lot of good technology to offer, but even still, the sales team does get ahead of Teradata’s consulting. On the other hand, the papers and other documentation provided by Teradata are severe and of a very high quality. Teradata has made an essential contribution to how multiple ERP systems can be rationalized by using data applications to provide a single view of numerous companies. And offers a more thorough architecture than any of the ERP software vendors on two-tiered ERP. Teradata’s approach is discussed in the book The Real Story Behind Two-Tiered ERP.

We learned a great deal about data technologies and approaches by merely performing the reading of Teradata material to evaluate them for this section of our rating. We rate their content development as the best in the overall BI Heavy or BI Light category. The only thing that stopped them from receiving a perfect 10 in terms of quality of information was sales information.

Teradata is the type of software vendor that buyers can learn a great deal.

Consulting and Support

Teradata can attract top-notch talent, possibly because they offer a highly respected technology with which to work. This will naturally attract technologists who don’t only search out for the highest compensation.

Teradata has a significant amount of experience in many different aspects of data management. It is similar to SAS in that they provide this knowledge through their consulting arm, but are more focused on software sales rather than consulting. This means that the consulting offered by these companies is generally a much better value and come with far less fluff and padded billing rather than getting the same type of advice from either a major consulting company or a large software conglomerate. Teradata not only can be relied upon for configuration consulting of Teradata applications but also can be relied upon for how to structure data warehousing and data marts. They have experience on anything from query optimization to how to set up data teams, and if we had a very heavyweight set of requirements, Teradata would be our top choice.

Internal Efficiency

Bureaucracy has undoubtedly set in at Teradata. Management does have a good vision, knows how to develop the external strategy, and gets the big picture, but their internal operations, as well as their systems, lack efficiency. This software vendor is also top-heavy with too many executives, which invariably leads to more politics than necessary. Teradata has a large number of senior employees with a great deal of experience, but the BI market is changing these experienced resources will need to adapt.


Teradata has traditionally been a strong innovator. They have the knowledge base to perform more innovation in the future. However, Teradata is facing the innovation challenge of “bigness” and is showing signs of some calcification. Overall, yet, it has done a better job of staying innovative considering its size. There have been some acquisitions, which have caused hiccups, but Teradata is not primarily an acquisition-driven software vendor. If Teradata wants to stay on the leading edge, it should consider its compensation scheme. Executives don’t provide technological innovation, the more junior resources do.

Vendor Scores

Honest Vendor Ratings

Search for the vendor in this table using the search bar in the upper right of the table. Shortening Key: 
  • VC = Vendor Consulting
  • VS = Vendor Support
  • QIP = Quality of Information Provided
  • IE = Internal Efficiency
  • I = Innovation
  • C = Category
  • ACS = Average Category Score
Average Score for the BI Heavy Software Category6. HeavyCategory Average
Average Score for the BI Light Software Category7.76.756.36.8BI LightCategory Average
Average Score for the CRM Software Category5. Average
Average Score for the PLM Software Category7. Average
Average Score for the Production Planning Software Category7.36.765.25.7Production PlanningCategory Average
Average Score for the Small and Medium ERP Software Category7. and Medium ERPCategory Average
Average Score for the Supply Planning Software Category7. PlanningCategory Average
Average Score Score for the Demand Planning Software Category7. PlanningCategory Average
Average Score for the Big ERP Software Category4. ERPCategory Average
Actuate77865BI HeavyApplication Specific
Arena Solutions91010810PLMApplication Specific
AspenTech43437Production PlanningApplication Specific
Base CRM88997CRMApplication Specific
Birst8888.59BI HeavyApplication Specific
Business Forecast Systems991098Demand PlanningApplication Specific
Delfoi888.548Production PlanningApplication Specific
Demand Works99101010Supply PlanningApplication Specific
ERPNext888.5109Small and Medium ERPApplication Specific
FinancialForce10109109.5FinancialApplication Specific
Hamilton Grant89.589.58PLMApplication Specific
Intacct1010999.5FinancialApplication Specific
Intuit88966.5FinancialApplication Specific
JDA3.53422Demand PlanningApplication Specific
Microsoft45211Small and Medium ERPApplication Specific
MicroStrategy87777BI HeavyApplication Specific
NetSuite65644CRMApplication Specific
OpenERP788.587Small and Medium ERPApplication Specific
Oracle52111ManyApplication Specific
PlanetTogether91081010Supply PlanningApplication Specific
Preactor787.533Production PlanningApplication Specific
ProcessPro1089109Small and Medium ERPApplication Specific
QlikTech87589.5CRMApplication Specific
Salesforce73866CRMApplication Specific
SAS971077Demand PlanningApplication Specific
SugarCRM44553CRMApplication Specific
Tableau101091010BI LightApplication Specific
Teradata98.58.568BI HeavyApplication Specific
ToolsGroup1010999Demand PlanningApplication Specific
SAP53111ManyApplication Specific

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Software Selection Package for BI Heavy