How Gartner Jumped on the Hyperconvergence Bandwagon in Response to Vendor Money

Executive Summary

  • Gartner will promote any IT construct regardless of its validity in return for vendor money.
  • Hyperconvergence and Gartner’s hyperconvergence MQ is yet another example of this.


We have tracked a pattern by Gartner where they put their weight behind something that lacks any evidence for its existence. We found this yet again on the topic of hyperconvergence as we cover in the article Why Both Superconvergence and Hyperconvergence are Hollow Marketing Constructs.

See our references for this article and related articles at this link.

Hyperconvergence is a concept that several vendors, like Nutanix, have built a lot of their marketing message around. However, the problem is that hyperconvergence is not real. It is just a way for vendors in the data center space to try to differentiate from one another. Yet, Gartner was more than happy to create a Magic Quadrant for this non-category.

It is usually a good thing if the Magic Quadrant covers a topic that is real. But Gartner appears to have different criteria for whether to create a Magic Quadrant — which is are enough vendors willing to pay for it.

This is a repeat of the transalytical database concept, which we cover in the article How to Understand What is a Transalytical Database, this time pushed by Forrester rather than Gartner. After Forrester and SAP declared this non-existent category paid Forrester to say that SAP’s HANA was a leader in this category, SAP told analysts on a quarterly call that Forrester made this declaration, but left out that part that SAP paid Forrester to say this.

The Gartner Pattern

The pattern that vendors follow with Gartner regarding new marketing constructs is the following.

  1. Create a new trendy term.
  2. Build an association between that term and your company.
  3. Pay Gartner to create a Magic Quadrant and get your company located in the Leader quadrant.

The effective thing about this is that because much of the projection is about the future, the claims made about the new concept can’t be verified.

A second thing that makes this strategy effective is that virtually no media coverage goes back to fact check the claims that were made in the past. New concepts are introduced so quickly, and the media entities so tightly financially connected to vendors and consulting companies that there is no interest in exposing previous ideas that never came to fruition.


Gartner is little concerned with the reality of what it writes. It knows that it can charge for a Magic Quadrant, and vendors are willing to pay to be showcased in Magic Quadrants as it helps them make more sales. There is no concept on the part of Gartner regarding quality, and as far as we can tell, Brightwork Research & Analysis is the only entity that performs any fact checking of any Gartner.

The Problem: Thinking that Gartner is Focused on What is True

Gartner is hired by companies who fundamentally don’t understand how Gartner functions. Gartner has virtually no first-hand experience in the technologies that they evaluate and get most of their information from speaking with executives at buyers or executives at vendors and consulting firms. Gartner is also not a research entity. They compare very poorly to real research entities once you dig into the details as we did in the article How Gartner’s Research Compares to Real Research Entities. Gartner serves to direct IT spending to the most expensive solutions as these are the companies that can afford to pay Gartner the most money. Gartner has enormously aggressive internal sales goals that place accuracy far below revenue growth in importance.