SAP Ecosystem

How SAP Sponsored Studies Are Repeated in the SAP Ecosystem

Last Updated on March 1, 2021 by Shaun Snapp

Executive Summary

  • SAP sponsors study from firms like IDC and Forrester that produce false information.
  • Biased individuals then repeat this false information.

Introduction

This article illustrates how inaccurate information is replicated from its source: an SAP-funded study into the general SAP ecosystem.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link.

Lack of Financial Bias Notice: The vast majority of content available on the Internet about SAP is marketing fiddle-faddle published by SAP, SAP partners, or media entities paid by SAP to run their marketing on the media website. Each one of these entities tries to hide its financial bias from readers. The article below is very different.

  • First, it is published by a research entity.
  • Second, no one paid for this article to be written, and it is not pretending to inform you while being rigged to sell you software or consulting services. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company's marketing or sales department.

The Quote

This quotation was taken from LinkedIn by a PWC partner, who has a long history of providing inaccurate information around S/4HANA.

I thought I saw some stat that said circa 75% of ECC customers planned to move to S4 by 2025. If they are planning there must be some understanding. One big gap I see is how to get there as there are marketing views for conversions and all of the great tooling out there, as well as for greenfield and the different set of tooling out there. – Mark Chalfen

What is the Source of This Quotation?

The quotation of 75% of customers planning to move to S/4HANA by 2025 is most likely from an SAP-sponsored study published by IDC.

The number quoted by IDC is 73%, which is the only poll I can find close to the 75% quoted above. Other polls show a much lower percentage of companies planning to move to S/4HANA by 2025.

We analyzed in the IDC article in IDC Takes Money to Publish SAP Provided Sample on S/4HANA.

The IDC study follows the example of previous SAP-sponsored studies in that the sample is provided by SAP. Such as when SAP provided Forrester with exactly three S/4HANA customers for their S/4HANA TCO study.

Faking an Ignorance of Statistical Sampling

These types of studies pretend that they do not understand sampling and that, therefore, any sample is representative of the population. Curiously, while we promote math and science competency, we have major publishing entities that will publish any poll in return for money. And using any sample provided by the entity providing the funding. SAP Marketing then exaggerates the already false poll on their website.

Conclusion

The point of such falsified polls is to push inaccurate information into the SAP ecosystem where other financially biased parties will repeat it with no analysis performed as to the validity of the study.