References for Brightwork Sales Forecast Articles

Executive Summary

  • These are the references that were used for our Sales Forecast articles.

Learn why so few entities in the IT space include references in their work. 


This is the reference list for the Sales Forecast articles, as well as interesting quotes from these references at Brightwork Research & Analysis.

You can select the article title to be taken to the article.

Reference #1: Article Titled:

What is a CRM Forecast?


Reference #2: Article Titled:

What is Sales Forecasting?


Reference #3: Article Titled:

The Problem with Promotion Management Software

Lucas, Anthony. “In-Store Trade Promotions – Profit or Loss?” Journal of Consumer Marketing. April 1, 1996.

Reference #4: Article Titled:

Is Your CRM System Increasing Sales Forecast Error?

Reference #5: Article Titled:

A Frank Analysis of Deliberate Sales Forecast Bias


Mentzer, John T. Bienstock, Carol C. Sales Forecasting Management. Sage Publications. 1998.