- For years SAP has said that MDM and MDG was a highly effective master data management application.
- In this article, we review the accuracy of this claim.
What SAP Said About SAP MDM
Our listing of SAP MDM is essentially the same story as PLM. So this is not an analysis of a specific comment by SAP, but an analysis of SAP’s overall proposal with MDM. One of the problems is that when a product “goes away” the statements and projects made by the vendor tend to be forgotten.
What Actually Happened with SAP MDM?
When implemented, SAP MDM is used for an extremely narrow set of master data tasks. We have never seen a customer that uses MDM for anything but a small fraction of MDM requirements.
Although it should be said that while going through a major bubble in roughly the 2006 to 20010 timeframe, most vendors that introduced MDM applications fared exceptionally poorly. It is rare to see a software category bomb as extensively as did the MDM market.
By 2011 the bloom was off of the MDM rose.
In 2010 we explained how SAP MDM was undermining real MDM progress in companies in the article How SAP MDM is Hurting Actual Master Data Capabilities in Companies.
And in a second article Why Software Based MDM is a Consulting Boondoggle.
We have assigned a low fraction to account for how much of SAP’s proposals about how their MDM product would be used came true.
Conclusion and Calculation
SAP receives a 5% accuracy rating on SAP MDM.
Link to the Parent Article
This is one of many research articles into a specific topic, that supports a larger research calculation. For the overview of the research calculation for all of the SAP topics that were part of the study, see the following primary research A Study into SAP’s Accuracy.
Financial Bias Disclosure
Neither this article nor any other article on the Brightwork website is paid for by a software vendor, including Oracle, SAP or their competitors. As part of our commitment to publishing independent, unbiased research; no paid media placements, commissions or incentives of any nature are allowed.