Why Brightwork Research & Analysis Does Not Answer Questions for Free

Executive Summary

  • We receive a large number of requests for free information.
  • This article describes our policy on questions.


We offer some of the only independent fact-checking in the enterprise space. The enterprise software space is marked by both software vendors, consulting companies, and IT analysts that only provide information that is financially advantageous for them to provide.

The Worst Information at the Highest Price…With the Most Accurate Information…for Free?

While companies are lied to by Deloitte or Gartner and pay top dollar for terrible quality information, for some reason, many people that reach out to Brightwork Research and Analysis expect the most accurate information to be free. We have free requests that come from companies with a billion dollars in revenue, or a company that has raised $50 million in VC money. We have requests for free information that comes from hedge funds.

Is Brightwork the Robin Hood of Enterprise Software?

Because we have a large number of vendors and associated entities who treat the “get to know each other” phase as an opportunity to obtaining information while never providing compensation. There is this impression that because we expose bad behavior and hold to standards, that Brightwork as a free “Robin Hood” resource. Or that we have a grant from the US government to support tech companies to help them achieve their objectives…all for free. Yes, as you do, we have to earn a living and are not owned by a benevolent billionaire.

The Problem With Not Supporting Brightwork Financially

It sounds like a straightforward request, why not take some of our time asking a question? After all, it is just a small inconvenience. However, what you may not know is we get an enormous number of free requests for information every year.

By asking for free information and by not going back and asking for funding for research, you are voting that Brightwork ceases to exist. This will leave the market to vendors, corrupt consulting firms, and paid off media as the exclusive sources of information. Currently, nearly all of the revenues in the enterprise software market go to the entities that provide the most biased and least accurate information.

We are constantly told how much individuals appreciated independent sources of information. However, individuals who continually ask for “independent” sources of information seem to, in most cases, be very unwilling to support independent sources.

Dealing With These Ridiculous Expectations

After receiving enough of these requests throughout the years, we have made several adjustments.

  1. We significantly limit our exposure to software vendors. Interactions with software vendors begin very congenially, but they usually entail, once again, consuming our time for free.
  2. We don’t even spend a minute thinking about the question that is asked. People that work for companies that ask us questions are profit-making enterprises. It makes zero sense for us to be subsidizing giant profit-making enterprises with our advice.
  3. The creation of this article. As soon as we categorize the question as a request for free information, we then send out this article that explains our position. If you have a question, and it is crucial, which is in most cases it is, and you see the value that comes from independent research, then we recommend you make the case to those with the purse strings that some budget should be allocated so that we can address the question.