How Accurate Was SAP on CRM 7.0 Being the Best in the Field?

ByShaun Snapp

Executive Summary

  • For years SAP has said that CRM 7.0 was the best product in the field.
  • In this article, we review the accuracy of this claim. 

Video Introduction: What SAP Said About SAP CRM 7.0 Being the Best Product in the Field

Text Introduction (Skip if You Watched the Video)

In a 2008 debate with Mark Benioff of Salesforce, Hasso Plattner stated that SAP CRM 7.0 was the “best product in the field.” This was quite a bold claim. However, SAP made little headway in the market for CRM systems since 2008. The CRM application is rarely discussed in SAP projects. SAP’s shortcomings in the CRM market have prompted it to declare that “CRM is dead,” which seems entirely self-serving with no evidence to support this claim. We cover this in the article Why SAP Says that CRM Has Failed. You will learn about SAP’s accuracy in being the best in CRM.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link.

Lack of Financial Bias Notice: We have no financial ties to SAP or any other entity mentioned in this article.

  • This is published by a research entity.
  • Second, no one paid for this article to be written, and it is not pretending to inform you while being rigged to sell you software or consulting services. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company's marketing or sales department. 

What Actually Happened with SAP CRM 7.0?

Neither SAP CRM 7.0 nor any subsequent version of SAP CRM has ever been considered best in the field by anyone except SAP. And this fact is widely known.

Conclusion and Calculation

SAP receives a 0% accuracy rating on SAP CRM 7.0 is the best in the field. But Hasso’s statement was even less accurate than 0%, as SAP CRM never became a prominent product in the SAP suite.

Link to the Parent Article

This is one of many research articles on a specific topic that supports a larger research calculation. For the overview of the research calculation for all of the SAP topics that were part of the study, see the following primary research A Study into SAP’s Accuracy.