Executive Summary Email marketing campaigns are considered a fundamental feature of marketing. Yet, there are many limitations that email vendors and other email proponents never discuss. Introduction This is one area of software marketing where I don’t have sufficient experience to write anything helpful from the provider side. However, as a researcher, I am often…
Executive Summary Earlier in its history, LinkedIn was a much better tool for gaining visibility than it is today. We cover the problems for vendors in leveraging Linked In. Introduction This covers the issues with trying to leverage a declining LinkedIn. Our References for This Article If you want to see our references for this…
Executive Summary Vendors know the importance of websites but often create sites that do not answer the questions that prospects and customers have. Introduction Our References for This Article If you want to see our references for this article and other related Brightwork articles, see this link. Background on Reviewing Vendor Websites Having reviewed many…
Executive Summary Small vendors cannot follow the same strategy as large vendors. This article covers the differences. Introduction This article explains the distinctions between large and small vendor sales and marketing approaches. Our References for This Article If you want to see our references for this article and other related Brightwork articles, see this link….
Executive Summary Software vendors make frequent mistakes in their marketing. We cover some of the major ones in this article. Introduction IT media is more concentrated than in the nation’s history. This poses problems for small vendors in obtaining fair coverage. Our References for This Article If you want to see our references for this…
Executive Summary Software vendors make frequent mistakes in their marketing. We cover some of the major ones in this article. Introduction This article explains the complications in leveraging IT analysts for smaller vendors. Our References for This Article If you want to see our references for this article and other related Brightwork articles, see this…
Executive Summary There is little written on software marketing. This article covers this specialized type of marketing. Introduction The reasons we wrote this article are as follows. Reason #1: Seeing Successful and Unsuccessful Vendors I have seen many vendors successfully follow what I will call a SaaS or inbound based strategy, although it could be…