How to Use the Latest New Digital Transformation Terms!

Last Updated on May 11, 2022 by Shaun Snapp

Executive Summary

  • Digital transformation is ramping up the bridge and has caused its digital transformations to require a whole new set of super open-minded terminology.

Introduction to the New Digital Transformation Terms

The term digital transformation has been with us for a few years, with digital transformations appearing left and right. However, special conditions have now arisen on projects that require further elaboration through terminological discussions. You will learn about these new and groundbreaking digital transformation terminologies in this article.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link.

What is the Right Terminology for Digital Transformations that Fail?

The problem with the term digital transformation is that while we switched out the word “implementation” for digital transformation, it was quickly determined that nothing changed on projects. This lead to cynicism run rampant. Depression occasionally set in, with some of those in software implementation going so far as to wonder (out loud sometimes) if it was merely wordplay.

What changed is that many marketing departments had to use the “find-replace” command in their word processing systems to bring their documents up to snuff?

A revolution occurred in the IT industry within a short period, and there were no longer any software implementations.

Why might you ask?

To understand why we need to go back to why the terms were switched in the first place.

The Digital Transformation Master Plan

What follows is top secret. It is not for presentation to non-SAP-friendly personnel.

This graphic displays the bad old days of software implementation.

SAP and SAP consulting firms figured out the fundamental flaw in software implementations. And it had nothing to do with the lies told during the sales process, immature SAP applications like S/4HANA being implemented, or faked resumes by SAP consulting firms. No, the problem was that the declaration of success had to wait until the project’s end. And since SAP projects failed with such frequency, most projects would never get to the promised land of being declared a success.

SAP and its consulting partners needed to make a radical change to address this issue.


The answer was simple. Make the project associated with a successful terminology so that the process itself rather than the outcome was the focus — i.e., a “digital transformation.” This way, the project is already successful because it is associated with something considered virtuous. Who in their right mind could be against transforming something?

It does not matter that the term is meaningless in the modern context as it is from the 1900s describing the transition from non-digital technologies to digital technologies. Almost no SAP consultants or customers will bother to look it up!

Assert meaningless terms to your heart’s content!

Furthermore, it turns out that IT departments also have no interest in validating their projects’ success and are very happy to use this terminology also. Everybody wins!

The 100% Conversion Ratio of Software Implementations to Digital Transformation

We are delighted to report that the conversion of SAP software implementations to digital transformation was 100% successful. There are now no more software implementations occurring…..anywhere.

However, the industry was left with a problem.

The Need for New Digitial Transformation Terminology

Even if digital transformations fail, they are still referred to as digital transformations. For example, Lidl recently halted one of its SAP projects to go back to its far more desirable “legacy” system did nothing to diminish the fact that it was still labeled as a “digital transformation.” It is still labeled as a successful implementation on the KPS website. However, was it? Both SAP and KPS still consider the Lidl SAP failure to be a digital transformation…..because they got paid.

Digital Transformation or Bank Account Transformation?

This brings up the question, should a digital transformation that fails instead be more accurately called a..

“Digital bank account transformation”?

And this leads to the next topic.

What is the Right Terminology for Digital Transformations that Fail and are Greater than $300 million?

Now, if the digital transformation fails but also costs more than $300 million? After much discussion, it was agreed that it would be called a..

“digital boondoglefication.”

What is the Right Terminology for Digital Transformations that Lead to High Degrees of Account Control?

A significant benefit of ERP digital transformations is that they put the vendor and consulting company in a good position regarding account control. This allows the vendor and consulting partner the face time to talk down any competing applications. Our research into ERP implementations….digital transformations is that this is a primary ROI to ERP digital transformations. As a high degree of account control is the desired outcome of such projects, the question has been posed, “what should they be called.” It was concluded that this is a.

“digital accountformation.”


This is an exciting time to be developing new terminology for the digital transformation industry, and we are happy to report on all of the tremendous new terminologies that are coming from the field. As with the original base term of digital transformation, all of the new derivative terms are equally evidence-free. Digital transformations transform digital transformations, which can only be a good thing, as this video from the digital transformation center can attest.