Which IT Media Information Sources are Controlled by SAP?

Executive Summary

  • SAP tightly controls many more IT media information sources than is generally understood.
  • We cover which are controlled by SAP.

Introduction

The IT media space is dominated by entities that do not declare their funding. They do not have any disclosure statements because they simply never bring up the topic. Readers often think they are reading real articles, when in fact they are reading paid placements or advertising motivated articles, or articles designed to help promote lead generation. TechTarget and ComputerWeekly and G2Crowd all work for vendors to collect customer information.

Listing Some of the Popular IT Media Entities and Their Relationship to SAP

 
Company
Coverage that Reinforces SAP Marketing?
Financially Independent from SAP?
1ComputerWeekly
Yes
No
2Forrester
Yes
No
3Diginomica
Yes
No
4ASUG
Yes
No
5CIO
Yes
No
6Gartner
Yes
No
7TechTarget
Yes
No
8InfoWeek
Yes
No
9G2Crowd
Yes
No
10Forbes
Yes
No

Serving Readers or 100% Industry Funding Entities?

As can be seen, none of these popular IT media entities provide unbiased information on SAP.

The intent of the websites is to hide the relationship to the actual funders. Readers think they are reading an article by the media entity that seems authoritative, but they are normally blind to the relationships behind the scenes.

Conclusion

To see how these businesses work, just review our article on IDG titled The Problem With IDG’s Media Conflict of Interests.

Financial Disclosure

Financial Bias Disclosure

Neither this article nor any other article on the Brightwork website is paid for by a software vendor, including Oracle, SAP or their competitors. As part of our commitment to publishing independent, unbiased research; no paid media placements, commissions or incentives of any nature are allowed.

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References

https://en.wikipedia.org/wiki/Forrester_Research

https://www.similarweb.com