Is The Most Accurate Analogy of Software Vendor Marketing Content – Human Excrement?

Executive Summary Their marketing departments control the websites of software vendors and consulting firms. We cover how the best way to think of his content is as a type of excrement. Introduction Often, software vendors’ websites are thought of as a place where potential and current customers and other interested parties can learn about the…

Why is it More Common for Bias to be Called on Negative Rather than Positive Articles?

Executive Summary The term bias is often used as a critique against an article or argument — however, it is normally used against arguments where the conclusion is negative. Introduction This comment was taken from a LinkedIn discussion in response to our article Is Blockchain All that Innovative or is it Overhyped? I have seen…

The Similarities Between Media Coverage of Suze Orman and Enterprise Software Media

Executive Summary Suze Orman is a faux financial analyst who was pushed on the public by major media entities. We cover the similarity between Suze Orman and how bad ideas are brought to enterprise software information consumers. Introduction This article covers the financial advisor Suze Orman. Orman is one of the most popular public givers…

Why Media Entities Must Defend or Not Critique Word Salad

Executive Summary Executives often have false information they need to communicate that they present with a word salad. It is important that media entities maintain their access and income, not critique these word salads. Introduction If you have noticed that CEOs and other high-level executives seem to go unchallenged in interviews with IT media, you…

Is VentureBeat Really Independent Journalism?

Executive Summary VentureBeat is a top-rated site that covers the venture capital area and the companies that VCs fund. VentureBeat claims to be independent journalism, but is it? Introduction We ran into VentureBeat when analyzing a separate story. The articles we read at VentureBeat seemed to repeat claims made by the entity they were covering…

How PR Firms Act as Parasites on the Media System

Executive Summary PR firms help companies get positive press by manipulating media entities. In this way, they function as parasites on the system, allowing companies with money to get positive and deflect negative press. Introduction We recently received this email from a PR firm. (Bold in the quote indicates replacement of the actual noun to…

Poll Results: Should Brightwork Sell Out to SAP?

Executive Summary SAP resources are often displeased with Brightwork for not being sufficiently pro-SAP. This poll was created to ask how many readers would prefer if we sold out to SAP. Introduction In this poll, we asked several questions about selling out to SAP and how readers feel about media and research entities controlled by…

Why SAP Resources Do Not Critique False SAP Sponsored Research

Executive Summary SAP sponsors firms like IDC or Forrester to produce false research. SAP resources, which claim to be data-driven, do not critique this research in public. Introduction As stated in the article, IDC Takes Money to Publish SAP Provided Sample on S/4HANA. This is the pattern of sponsored research from SAP. Notice that the…

Which IT Media Information Sources are Controlled by SAP?

Executive Summary SAP tightly controls many more IT media information sources than is generally understood. We cover which are controlled by SAP. Introduction The IT media space is dominated by entities that do not declare their funding. They do not have any disclosure statements because they never bring up the topic. Readers often think they…

The Problem With IDG’s Media Conflict of Interests

Executive Summary Media entities in IT have a significant problem with conflicts of interest. IDG demonstrates these conflicts right on their website. Introduction We are careful not to have any conflicts of interest in our research. This means accepting no income from vendors or any entity that would influence our research output. This gives us…