Poll Results: Should Brightwork Sell Out to SAP?

Executive Summary

  • SAP resources are often displeased with Brightwork for not being sufficiently pro-SAP.
  • This poll was created to ask the question of how many readers would prefer if we sold out to SAP.


In this poll, we asked several questions around not only selling out to SAP but also how readers fell about media and research entities being controlled by software vendors through things like paid placements and advertising. And the results were surprising.

Are the Answers Representative of the General IT Readership?

Unlike the publications of IDC Takes Money to Publish SAP Provided Sample on S/4HANA, How Accurate Was The Forrester TCO Study?, or How Accurate Was ASUG on its S/4HANA Poll?. Those that immediately present any sample they have as representative (or like ASUG, don’t even mention how many samples are included in the poll), we are not offering this poll as representative of the general IT readership.

First, readers of the Brightwork Research & Analysis website come to the website to get the non-industry funded perspective on technology. At least, that is our impression. So the only thing that can be said is that this poll is representative of those that read our website. The only way to determine the applicability to the general readership is for the establishment IT media websites to run this poll on their sites, which of course, the would never do as the questions are not things that they want any of their readers even contemplating. Media entities ranging from ComputerWeekly to TechTarget to Forrester hide their financial relationships with vendors.

This poll had 49 responses.

The Poll Questions and Results

Question #1

The first question sets the situation of the IT media system as it presently runs.

Just about every entity that providers information on SAP is financially connected to SAP.

Without subscribers, most entities must either sell paid placements, sell consulting for software or write sponsored research.

Is that a good thing?

Answer Analysis

Most of the respondents (76%) oppose all of the information about SAP being published by those with a financial bias. But a small percentage (6.5%) seem to think its a good idea.

Question #2

Question #2 specifically asks the question of the poll.

Should Brightwork Research & Analysis sell out to SAP?

That is should we serve as similar function as other consulting and media entities and repeat information from SAP?

Answer Analysis

This is an encouraging response. The vast majority (85.7%) would prefer that we do not sell out to SAP. I can only assume that the (14.3%) think we should are connected to SAP financially.

Question #3

Question #3 deals with the ownership of media entities.

Both Forbes and IDC (read details here Can You Trust IDC and Their Now China Based Owners?) were recently purchased by Chinese media entities.

China is four spots higher in press freedom from the bottom out of 180 countries than North Korea. And more than ever Forbes and IDC publications simply rent out their websites to the highest bidder.

Should Brightwork Research & Analysis look for a buyer in China or North Korea and get in on this highly profitable business?

Answer Analysis

This is an encouraging response. The vast majority (81.6%) would prefer that we do not sell out to a company based in a country that scores on the absolute bottom of the press freedom rankings. What are the (18.4%) thinking that this would be a good thing? Seriously, do these respondents want their information controlled by North Korea or China? What a strange response.

Question #4

Question #4 deals with how accessing funding can impact accuracy.

If we sell out to SAP or a China-based entity, our accuracy will have to decline…but we will be able to use the funding to grow. Would a decline in accuracy be a problem for you as a reader?

Answer Analysis

Who answered “No” on this question? The respondent is “No,” whether this would impact out accuracy. So these readers would trust our content as much as if we had not sold out to an entity based in North Korea or China? Even if the resource is pro-SAP, it is difficult to see how they would trust the content the same as before selling out.

Question #5

Question #5 is multiple choice and is a tongue in cheek question as to where to spend these newfound riches.

If Brightwork Research & Analysis were to sell out to SAP or to a China-based media company, what should we spend the money on?

Answer Analysis

This is a humor-based question. But the real stuff here is the write-in comments, which we have included in the table below.

Write in Comments

Write in Comment
Our Comment
1Please don't get sold)
2Hire a good copywriter to clean up the poor gramma
Ohh that hurts. Actually we check our grammar with a grammar checker -- so many people out there think they know more about grammatical rules then they actually do. We would point out there is no period at the end of this sentence.
3Just don't
4Do not sell. You are doing a great work, pointing out the real problems. I just saw and article about discrimination in job. Well this exactly is happening and immigration through H1B is larger problem than Mexico or Trade deficit with China.
5Scientology membership.
Yes, Scientology memberships are a great use for excess cash.
6Buy SAP shares
Hmmm...that is one option.
7Invest the money to research and investigate technological phony claims.
This is a curious one, because we already do this. And we would not be allowed to do this if we took money from SAP -- unless we only investigated non-SAP false claims.
8Create Brightwork-2 and continue like you did before the sellout
So this is using the money to start a fresh research entity.
9On me. I then probably don't need accurate information any longer...
Very good -- this is the only response where the respondent places themselves into this scenario.
10Do you really think you are worth buying by anyone let alone by a company like SAP? OMG. Pull your head out of that hole right away..
We did not say sell the company, we said sell out. Forrester, Forbes, IDC and Diginomica and others sell out to SAP, without being owned by SAP. This means they allow paid placements or simply rig study results as part of sponsored research. Our media popularity indicates we could in fact sell our articles to SAP and other entities.
11Pls stick to independent research
12expand your coverage
Right, with money from SAP we could cover other areas honestly, but no longer SAP of course.
13continue to give accurate analysis on sap products. if sap doesn't like it, ask sap to pay more.
14continue to give accurate analysis on sap products. if sap doesn't like it, ask sap to pay more.
This is sort of a pressure strategy.
15I don't want you to be sold but if you do, then buy a yacht and sip pinacolada in Carribean.
Encouraging, and considerate.
16Oracle Cloud Credits
This wins the award for the funniest. Everyone knows Oracle Cloud credits are useless.

Question #6

Question #6 is a question related to the concern the readers have regarding media sources being controlled.

Should industry sources control all media? Is there a benefit to having information providers that are independent?

Answer Analysis

If this is most readers, this response is scary. For (40.8%) of the respondents, it shows no concern for independent information.


We hope the participants and readers enjoyed this poll as much as we did. It provides a non-representative, but still interesting and amusing observation into what some people who filled out the poll think.

One issue with the poll, which we realized after we designed it, was that some individuals, for instance, those that work for large vendors, may want biased research as the company they work for is in the best position to buy off media and analyst firms. This brings up the question — if the information is false, but it helps you achieve your objectives, are you in favor of its publication? We may need a future poll which divides the respondents by those that benefit from false information, and those that are harmed by false information.

Financial Disclosure

Financial Bias Disclosure

Neither this article nor any other article on the Brightwork website is paid for by a software vendor, including Oracle, SAP or their competitors. As part of our commitment to publishing independent, unbiased research; no paid media placements, commissions or incentives of any nature are allowed.

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