References for Brightwork CRM Articles

ByShaun Snapp

Executive Summary

  • These are the references that were used for our CRM articles.

Learn why so few entities in the IT space include references in their work. 

Introduction

This is the reference list for the CRM articles, as well as interesting quotes from these references at Brightwork Research & Analysis.

Reference #1: Article Titled:

Has the Scope of CRM Metastesized and Become Too Large?

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*https://www.azamba.com/2018/02/28/4-common-causes-of-crm-scope-creep-and-4-simple-solutions/

*https://www.iesgp.com/blog/crm-roi-how-to-get-what-you-pay-for

*https://setshape.com/blog/crm-roi-5-simple-formulas-to-measure-the-roi-on-your-crm-investment

Reference #2: Article Titled:

The Problem with CRM Salesforce Does Not Want You to Know

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https://www.salesforce.com/crm/what-is-crm/how-crm-improves-business/#

https://www.business2community.com/digital-marketing/crm-helping-hurting-sales-productivity-experience-digital-marketer-01903451

*https://www.enterpriseirregulars.com/78005/crm-failed-tired-hearing/

https://www.crmsearch.com/crm-benefits.php

Reference #3: Article Titled:

Why Did SAP Say That CRM as a Software Category Has Failed

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*https://www.enterpriseirregulars.com/78005/crm-failed-tired-hearing/

Reference #4: Article Titled:

The Top Sales Force Automation Analysis Complications

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*https://dynamics.microsoft.com/en-us/sales/sales-force-automation/

*https://www.salesforce.com/resources/articles/sales-automation/