What is Fortune’s Accuracy on SAP and Apple Partnership?

 What This Article Covers

  • Article Quotations
  • Powered by HANA?
  • What Happens to Fiori?
  • Benefits of the Partnership Bearing Fruit?


On May 05, 2016, Fortune published the article Apple and SAP Team Up for Blockbuster Partnership.

I this article, we will check the accuracy of this Fortune article.

Article Quotations

“Apple just partnered with another business technology giant in hopes of winning mind share as a serious corporate technology supplier.

The Mac maker and enterprise software titan SAP have joined forces in a partnership that will see SAP building corporate apps tailored for Apple’s mobile devices like the iPhone and iPad.

Additionally, SAP also will create a new software development kit that corporate developers can use to build their own iOS apps for their companies. The new software development kit will let coders build corporate software powered by SAP’s HANA database technology.”

Powered by HANA?

SAP attempts to get HANA to “power” things outside of using SAP BW has not worked very well.

SAP has been trying to get noticed for its user interface, which has been a long term weakness for SAP. The idea is that Apple’s excellent user interface capabilities could be brought to SAP.

What Happens to Fiori?

However, the announcement is also strange because SAP has put so much emphasis behind and marketing collateral behind Fiori. SAP has stated that Fiori is SAP’s future UI for everything that SAP offers. Although that will not be feasible for the UIs of SAP’s acquired applications as they have their own UI. Secondly, Fiori is actually primarily a mobile user interface. So why would SAP then begin promoting an Apple UI if SAP has Fiori?

“This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” said Apple CEO Tim Cook in a statement. “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad.”

Yes, but Fiori is designed to run on iPhone and iPad. In fact, that is been an area of focus for SAP when they discuss and promote Fiori.

“For Apple (AAPL, +0.86%), the alliance is just the latest in a series of high-profile partnerships the Cupertino, Calif.-based company has been making over the past few years in an attempt to sell more of its devices to corporate customers.

In September, Cook said that Apple’s enterprise technology sales hit $25 billion in a twelve-month period that ended in June. He stressed that enterprise sales are “not a hobby” for Apple, but he conceded that the company lacked the traditional sales expertise of selling to corporate clients enterprise companies typically have.

To build better sales relationships with companies, Apple has inked several partnerships with enterprise giants like Cisco(CSCO, +0.48%), Microsoft(MSFT, +1.35%), and IBM(IBM, +0.40%).”

Benefits of the Partnership Bearing Fruit?

I don’t recall hearing any benefits from any of these partnerships. Fortune could bring up this history but unsurprisingly decided not to.

“We’re proud to take this special partnership between Apple and SAP to a groundbreaking new place,” SAP CEO Bill McDermott said in a statement. “In giving people an agile and intuitive business experience, we empower them to know more, care more and do more”

SAP and Apple did not elaborate on what type of corporate apps SAP will develop for the iPhone and iPad, only to say that they will be “for critical business operations” and will be built using Apple’s Swift programming language.

It’s also not clear at this time whether these corporate apps will be similar in nature to the over 100 business apps that have so far been built from Apple’s partnership with IBM.”

There does not appear to be anything of significance of this partnership to announce, except that SAP and Apple have agreed to partner with one another.


This appears to be another paid placement on the part of SAP to Fortune. Since this announcement was made, there does not appear to have been any development regarding Apple and SAP.

The accuracy of this article is so poor and is so obviously a paid placement that it makes no sense to even give it a rating.

Financial Disclosure

Financial Bias Disclosure

This article and no other article on the Brightwork website is paid for by a software vendor, including Oracle and SAP. Brightwork does offer competitive intelligence work to vendors as part of its business, but no published research or articles are written with any financial consideration. As part of Brightwork’s commitment to publishing independent, unbiased research, the company’s business model is driven by consulting services; no paid media placements are accepted.

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