- It has been proposed that SAP should not be critiqued and that all information about SAP should come from SAP funded sources.
- We ask the question if readers prefer that we sell out to SAP.
Our last article on HANA titled SAP’s Layoffs and a Brightwork Warning on HANA created quite a tizzy in the SAP community. With many SAP resources preferring if it has not been written. In this article, we discuss some of the input we received and then open the question of selling out to SAP to a poll that readers can voice their views.
The Consulting, IT Media and Analyst Landscape
In terms of providers of information on SAP, nearly all entities that provide information on SAP receive financial benefits from SAP. In the consulting sphere, this is well known and controls the information or “advice” offered to customers. In the IT media space, through advertisement and paid placement controls the vast majority of entities as we covered in How to Best Understand Control of the SAP on IT Media.
In the IT analyst space, both Gartner and Forrester and directly paid by SAP, and most of the other analysts are also paid by SAP and others both paid and offered up lucrative advisement contracts to the immense SAP customer base. This has produced typically forecastable compliant content. It is perhaps the primary reason SAP is able to distribute so much false information about their products to the market.
The best way to make money in the SAP market is to align with SAP and to deceive your readers or customers.
The Problem with Brightwork Research & Analysis
Our primary problem is that we don’t take income from vendors including SAP, and the second problem is we know SAP quite well, having worked in SAP for decades and producing the most research on SAP. A final problem is that follow a research approach that means we have to follow the evidence down to its conclusion, without worrying about who we contradict or whose feelings might be hurt. This puts us at odds with nearly all of the information providers in the space. And it is why we are not on the approved SAP list of analyst firms that IT media can contact as we covered in How to Become an Approved Analyst for SAP?
Becoming a passive repeater is profitable. Its how most of the information providing entites in SAP make their money.
Becoming SAP’s Passive Repeater
The best way for Brightwork Research & Analysis to make money is to solicit SAP for funding and become a repeater for their marketing department. This would not only bring in money (we think, we have not reached out to SAP to see what we could get from them, but we do know they pay other information providers in the space), but it would also reduce our work effort. As can be seen from other analysts and media entities that are also paid by SAP, as well as reviewing the SAP consulting company websites it means being able to drop almost all thought altogether. All we need to do is republish SAP’s material on our site — so SAP provides the content!
We covered the topic of how little work ASUG seems to do in writing articles about SAP in the article How ASUG Lost its Way and Sold Out to SAP.
The trick is like ASUG and Forrester and Gartner will be to pretend that the funding by SAP has nothing to do with our SAP marketing-driven content. We can even set up a fake ombudsman as has Gartner as we covered in What is the Difference Between the Gartner Ombudsman and Disclosure.
The benefits should be obvious to anyone.
100% Control Over Information Provided Entities
The message we are getting from many sources that are financially connected to SAP is that there should not be any providers of information on SAP unless that source is financially connected to SAP. And this is also the best way to monetize the research effort that goes into our content (in addition to reducing the research effort considerably.)
Your Chance to Tell Us Your View
So this is where we need the advice of readers as to what to do. Please fill out the poll which can let us know what you think we should do!
Financial Bias Disclosure
This article and no other article on the Brightwork website is paid for by a software vendor, including Oracle and SAP. Brightwork does offer competitive intelligence work to vendors as part of its business, but no published research or articles are written with any financial consideration. As part of Brightwork’s commitment to publishing independent, unbiased research, the company’s business model is driven by consulting services; no paid media placements are accepted.