How Accurate Was SAP on CRM 7.0 Being the Best in the Field?

Executive Summary

  • For years SAP has said that CRM 7.0 was the best product in the field.
  • In this article, we review the accuracy of this claim. 

What SAP Said About SAP CRM 7.0 Being the Best Product in the Field

In a 2008 debate with Mark Benioff of Salesforce, Hasso Plattner stated that SAP CRM 7.0 was the “best product in the field.”

SAP made little headway in the market for CRM systems since 2008. The CRM application is rarely discussed in SAP projects. SAP’s shortcomings in the CRM market have prompted it to declare that “CRM is dead,” which seems entirely self-serving. We cover this is the article Why SAP Says that CRM Has Failed.

What Actually Happened with SAP CRM 7.0?

Neither SAP CRM 7.0 nor any subsequent version of SAP CRM has ever been considered best in the field by anyone except SAP. And this fact is widely known.

Conclusion and Calculation

SAP receives a 0% accuracy rating on SAP CRM 7.0 being the best in the field. But Hasso’s statement was even less accurate than 0%, as SAP CRM never became a prominent product in SAP suite.

Link to the Parent Article

This is one of many research articles on a specific topic, that support a larger research calculation. For the overview of the research calculation for all of the SAP topics that were part of the study, see the following primary research A Study into SAP’s Accuracy.

Financial Disclosure

Financial Bias Disclosure

Neither this article nor any other article on the Brightwork website is paid for by a software vendor, including Oracle, SAP or their competitors. As part of our commitment to publishing independent, unbiased research; no paid media placements, commissions or incentives of any nature are allowed.

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