How Accurate Was SAP on CRM 7.0 Being the Best in the Field?

Executive Summary

  • For years SAP has said that CRM 7.0 was the best product in the field.
  • In this article, we review the accuracy of this claim. 

What SAP Said About SAP CRM 7.0 Being the Best Product in the Field

In a 2008 debate with Mark Benioff of Salesforce, Hasso Plattner stated that SAP CRM 7.0 was the “best product in the field.”

SAP made little headway in the market for CRM systems since 2008. The CRM application is rarely discussed on SAP projects. SAP’s shortcomings in the CRM market have prompted it to declare that “CRM is dead” which seems quite self-serving. We cover this is the article Why SAP Says that CRM Has Failed.

What Actually Happened with SAP CRM 7.0?

Neither SAP CRM 7.0 nor any subsequent version of SAP CRM has ever been considered best in the field by anyone except SAP. And this fact is widely known.

Conclusion and Calculation

SAP receives a 0% accuracy rating on SAP CRM 7.0 being the best in the field. But Hasso’s statement was even less accurate than 0%, as SAP CRM never became a prominent product in SAP suite.

Link to the Parent Article

This is one of many research articles on a specific topic, that support a larger research calculation. For the overview of the research calculation for all of the SAP topics that were part of the study, see the following primary research A Study into SAP’s Accuracy.

SAP Research Contact

  • Have Questions About Indirect Access and Licensing with SAP?

    There is extremely little research into SAP performed in the market. We offer the most SAP research, the most detailed and also the least biased. We can be used to verify most questions about SAP.

    • We have a better track record of being correct than any of the well-known brands.
    • If this type of accuracy interests you, tell us your question below.