Where Did All of the Pro HANA Resources Disappear To?

Last Updated on March 3, 2021 by Shaun Snapp

Executive Summary

  • For years HANA resources talked a brave game.
  • However, in the March 2019 layoffs, HANA resources have become quiet as a mouse.


We discussed the topic of the disappearing HANA resources with Eduardo Muniz at the Advantage Group.

Our References for This Article

If you want to see our references for this article and other related Brightwork articles, see this link.

Lack of Financial Bias Notice: The vast majority of content available on the Internet about SAP is marketing fiddle-faddle published by SAP, SAP partners, or media entities paid by SAP to run their marketing on the media website. Each one of these entities tries to hide its financial bias from readers. The article below is very different.

  • First, it is published by a research entity.
  • Second, no one paid for this article to be written, and it is not pretending to inform you while being rigged to sell you software or consulting services. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company's marketing or sales department. 

Eduardo’s Observation

“Shaun Snapp. Interesting that all SAP Conversationalists that challenge articles like yours and profited from being behind SAP are completely mute. No comments….”

Our Response

“Good point. I am expecting a few however because this article is driving a lot of traffic. Most likely the comment will be very much filled with gratuitous personal attacks. The last argument used was that no one should comment at this time because it is inhumane. SAP resources have particular rules about when SAP can be fact-checked. Its like one day every four weeks is when fact checking is allowed, between the hours of 3 AM and 5 AM. But outside of that designated time, it is considered inappropriate and unprofessional. So it is important to keep away from the evidence and to focus on me and Brightwork. I am waiting for some SAP resource to blame Brightwork for the issues with HANA. There was literally an army of pro-HANA advocates that are becoming increasingly silent.”


Resources like John Appleby of Bluefin Solutions, who spread so much false information about HANA, are now nowhere to be found. He won’t account for How John Appleby Was So Wrong About His HANA Predictions.

They are now nowhere to be seen in the media landscape for HANA and won’t account for the previous fallacious information they published.

After all, the brave talk about how HANA would change the world, after repeating everything that SAP and Hasso Plattner said, and where we speculated the Difference Between an SAP Consulting Company and a Parrot on HANA?, HANA resources have become increasingly silent.