Executive Summary Sales Force Automation software analysis is often a process that just declares the company is ready for an SFA system. This article explains the top complications when trying to obtain an unbiased outcome. Introduction SFA software analysis is fraught with complications. In this article, we cover these complications and how we surmount them….
Executive Summary Sales Force Automation software analysis is often a process that just declares the company is ready for an SFA system. This article explains the top complications when trying to obtain an unbiased outcome. Introduction SFA software analysis is fraught with complications. In this article, we cover these complications and how we surmount them….
Executive Summary Sales Force Automation software analysis is often a process that just declares the company is ready for an SFA system. This article explains the top complications when trying to obtain an unbiased outcome. Introduction SFA software analysis is fraught with complications. In this article, we cover these complications and how we surmount them….
Executive Summary CRM started as one thing and has metastasized to gobble up more and more functionality. We cover the problem with this metastasizing. Introduction Application categories have a history of metastasizing as they become popular. This means the applications take on an increasing scope. This has happened to CRM systems. In this article, we…
Executive Summary CRM systems are presented as a “hot” software category. There are excellent questions as to the ROI of CRM systems. Introduction CRM is “hot” right now as a software category even though, in my estimation CRM in most cases, has a negative ROI. I cover this at Brightwork’s software category page on CRM….
Executive Summary Why SAP Has Stated that CRM Failed. Why SAP Liked to Make this Proposal Back in 2014. Introduction The following is an analysis of an article from Enterprise Irregulars on whether CRM has failed. Our References for This Article If you want to see our references for this article and other related Brightwork…