Executive Summary

  • We offer unique information on enterprise software with unmatched accuracy and accuracy measurements.
  • Our model is based upon complete independence as well as first-hand experience.


Have you noticed how difficult it is to get accurate information on enterprise software? There is significant censorship in enterprise software. We publish information that cannot be published anywhere else in many cases. While most other information sources are strongly tilted toward the more significant software vendors, we treat every vendor the same regardless of their size. This is because vendors are not our customers, and there is no way for a vendor to exercise control over what we write.

How We Came To Our Conclusions

After decades of working in IT and then performing research in IT, we concluded that the quality of information offered by vendors, consulting firms, IT media, and IT analysts is of inferior quality. The reality is that none of these entities care about what is accurate and publish information entirely around allowing them to sell their products.

Let us review each entity category, describe the information they offer, and provide evidence for our observation through an article link.

Entity #1: Software Vendors

We got our start in critiquing the marketing messaging of software firms.

  • We developed the most accurate set of predictions over 12 years on the software vendor SAP, which you can see in the following article. Study on SAP’s Accuracy
  • It is impossible for us to deal with software firms because a software vendor intends to capture any IT analysis firm, and all of their interactions with us are designed to capture us. This is why we stopped having relationships with software vendors, as shown in the following article. Why Brightwork Research & Analysis Has No Relationships With Vendors

The upshot is that information from software vendors is unreliable. But what about consulting firms? Is the information from consulting companies a reason to be optimistic?

Entity #2: Consulting Firms

IT consulting is dominated by enormous multinational firms, with some of them having several hundred thousand employees. What is the nature of the information provided by consulting firms to their clients?

  • Any software vendor of any size has consulting partners. Consulting companies are curious. They pretend to be trusted advisors, but in reality, they only focus on maximizing their profits. They will say that whatever their selected software vendor partners say is accurate and functions as parrots.
  • Consulting firms are not fiduciaries, as is covered in the article How Consulting and Advisory Firms Sell Out The Interests of Their Clients.
  • Consulting companies follow no research rules, have people with fake research titles, as is covered in the article Why PWC Research Fellows Are Fake and Pretend to be Academic, and are promoters globally of large amounts of false information published.

The upshot is that information from software vendors is unreliable. But what about IT media? Is the information from IT media a reason to be optimistic?

Entity #3: IT Media

Have you noticed how limp and marginalized IT media has become? When was the last time you read anything interesting in ComputerWorld or CIO, and that did not seem like it rolled off of the assembly line of the marketing/PR department at a software vendor or consulting firm? The reason for this is that due to the Internet, IT lost its subscriber base and had nowhere else to turn for income than the IT industry.

The Impact of Big Tech on Media

Google and Big Tech have been significant factors in degrading the quality of all media. Google and Facebook now receive a large percentage of the overall media advertising dollars, even though they produce no media.
Big Tech’s ultimate outcome is to undermine independent media and strip away its advertising money for itself, as is covered in this article. How to Understand Big Tech’s Degradation of Media. Big Tech has extended beyond degrading media and is now moving into censorship. They will censor those that contradict powerful entities, including anyone who points out accurate financial biases and call things they don’t like “misinformation.” How Elites Use the Term Misinformation as a Form of Censorship
The upshot is that information from IT media is unreliable. But what about IT analysts? Is the information from IT analysts a reason to be optimistic?

Entity #4: IT Analyst Firms

The upshot is that information from all of these entities is unreliable.
And what we have is a lot of entities with business models based on deceiving their clients or customers, and the employees of these entities have internalized the fact that their only way of meeting their career objectives is to participate in the deception-based business model.
For this reason, it is tough to access quality information, as no advocacy entity is anywhere to be found on significant investments in software.

What is Brightwork’s Independence?

Does Brightwork Take Income from Any Vendor?

Neither Shaun nor Brightwork nor anyone else at Brightwork has ever received any money from Oracle (or any other vendor). Brightwork has repeatedly provided accurate coverage of Oracle, which Oracle would not approve of, as in the article How Real is Oracle’s Autonomous Database? And How Accurate Are Oracle’s Criticisms of Rimini Street? And SAP and Oracle are not the only entities we critique, as in Gartner’s Disastrous Advice on Mainframes.

Part of what we do is a fact check significant entities, and that puts us in opposition to them when they publish information that we find inaccurate. We have written positive articles about AWS on several occasions, such as the article How Oracle is Lying About AWS Internal Data Centers. And as soon as we did this, we were asked by an Oracle representative to declare whether we were paid by AWS (we aren’t). Curiously, Gartner, which takes in around 1/3 of its $5.1 billion in revenue from vendors, does not seem to face many open questions on forums regarding whether they take money from vendors.

Wouldn’t it be nice to take in roughly $1.7 billion in vendor fees and also not have your integrity or bias challenged?

The Principle of Brightwork as Evidence-Based

Brightwork is based upon the principle of providing accurate information on SAP and other IT related topics, no matter what the outcome and whether that information is “positive” or “negative.”

In our view, the information commonly available from both SAP and SAP surrogates (those that make money from SAP, Deloitte, Accenture, Gartner, and Forrester) is of deficient quality. SAP and its proxies provide “negative information” all the time. It is both information designed to get companies to make decisions against their interests and information that is both false and designed to take business away from the competition.

Therefore, what is “positive” or “negative” is dependent upon one’s perspective. The “positive” declaration of one course of action is necessarily a negative statement towards other action sources.

SAP and SAP consulting firms hide important information from prospects and sell applications and implementations based on revenue rather than customer needs. This explains why there is so much waste in the SAP market.

We perform all types of research, which illuminates things that very few people know. But to do so means following the evidence rather than working from the hypothesis and then trying to find information to support it.

Hopefully, this answers questions as to why Brightwork provides the type of research and coverage we do.

If you have any other questions about this or other topics, please reach out to us.

Hiring Us

As you can see, if you have made it this far, it is challenging to obtain accurate information from the entities listed above.

  • Virtually all of the research, consulting, and advice that can be purchased is aligned with established interests.
  • If you have purchased research or consulting information, we can be hired to evaluate and provide our analysis. We can provide a number of different types of analyses of the material that will enhance your decision-making abilities and help moderate the influence of the types of poor quality information that we have profiled in this article.
  • We can also be hired to investigate topics and perform original research on technology topics.

Contacting Us

You can contact us at support@brightworkresearch.com