How to Best Understand the Naive Forecast
… or consulting firms. A common reason is that software vendors and consulting firms want to continue to present the fiction that their software and approaches contribute significant value over the naive forecast. You will learn why testing your forecast against the naive forecast is an essential first step in evaluating forecasting effectiveness.
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This fact is largely unknown by forecast practitioners and is usually not discussed very much by software vendors or consulting firms. A common reason is that …