How McKinsey Lies to Clients By Producing Deliberately Inaccurate and Corrupt Forecasts
… and then present a fake forecast that has nothing behind it. This is explained in their forecast to CNN, who they were advising on their rollout of CNN + an all-streaming service.
The point is that these forecasts are not inaccurate based upon McKinsey producing a forecast based upon anything real, and McKinsey relies on its brand to have forecasts accepted.
No Measurement of Forecast Error
No one seems to ever measure McKinsey’s forecast error. However, they routinely product highly inaccurate forecasts.
Amazingly, McKinsey positions itself as an expert in forecasting. Here is a quote from an article on