Our Evaluation of the Information Quality Level on CRM ROI from Google Search Results
… to lowering prices and better products.
Notice the following quote.
Unfortunately, however, some CRM projects still deliver disappointing returns or fail altogether. Business leaders coming new to the market can see the wisdom of buying a system, but without first aligning their purchase with specific business requirements – essential for accurately forecasting a return on their investment – the missing link can become a fatal flaw in the project.
So what is the average ROI when the failed projects are included? Isn’t there a problem when only the successful projects are estimated?
This article pretty much falls apart at the end …