What Do Popular Articles on Software ROI Leave Out on ROI?
… Google, dramatically oversimplifies the work involved in obtaining a reasonably accurate ROI calculation. One issue is that most of the articles’ authors had not performed ROI calculations themselves. This means that we have people writing articles that themselves don’t have much understanding of the topic. And without first-hand experience, estimating ROI appears much easier to do than it really is. If a company can’t write a coherent and realistic article on software ROI, it is difficult to see how that company can help other companies calculator ROI.
Our View on Software ROI
At Brightwork Research & Analysis …