Is The Most Accurate Analogy of Software Vendor Marketing Content
… is why vendors and consulting firms pay so much money to push their marketing excrement through outlets like ComputerWeekly or CIO. Luckily for them, most of these entities are owned by just a few conglomerates like IDG and TechTarget, which simplifies the process. Neither IDG nor TechTarget ever tells their readers that they are just reading second-hand excrement originated at a vendor or consulting firm.
Software vendors talk about how Gartner and Forrester are sold out (privately, of course), but curiously, every vendor we contact appears to want to convert BR&A into a marketing front end for their