The Problem with the Term Digital Transformation
… seconds attention spans. How would you recommend communicating in these cases?
In this example, some of the parts of the process are becoming more “digital.” However, there is still not a very good reason to use the term digital transformation. Remember that the term was re-coined by vendors and consulting firms, and the vast majority of times, the term describes processes that were already digital.
This gets to another issue. What if a process is made digital but is better off not being digital? For example, who enjoys talking to robot phone services when one calls for customer service …