Search Results for: forecasting

… is directed at customers and what people typically think about when they think of a promotion.
Sales Promotions: These are promotions directed by the producer to a supply chain partner.
Trade Promotions: Promotions directed towards a retailer or wholesaler are referred to as trade promotions.

About Promotions Management
Generally, promotional forecasting is not a significant focus of forecasting books, forecasting classes, or statistical forecasting. However, promotions can be a potent influence on demand and a significant factor in reducing forecast accuracy when unaccounted for in-demand history. For those who do not work in the guts of marketing or forecasting …

Executive Summary

Forecastability can be accessed by using Brightwork Explorer.
This article discusses this future option.

Introduction
Companies struggle with segmenting their database in a way that allows them to allocate their planning labor effectively. They also often don’t know or have a mathematical measurement for how forecastable their dataset is. The concept of forecastability is how inherently a dataset is with statistical methods. Many people think that more challenging to forecast datasets are more advanced forecasting methods when the opposite is the case. Furthermore, most companies’ forecastability is getting worse as marketing continually adds new products to the …

… type (MAPE, MAD, RMSE, etc..), these methods are generally ineffective in helping companies improve their forecast accuracy.
This article will explain why and why the Brightwork Explorer contains a far more direct and effective alternative.
The Common Problems in Measuring Forecast Accuracy
A primary reason for this is that most forecasting software is designed for viewing the time series graphically and either make manual adjustments or fit various forecasting models. The design orientation of all of the forecasting applications that we have worked with and reviewed over the years is not specifically around forecast error determination. This means measuring forecast …