Search Results for: gartner

… Software Vendors
A listing of the mistakes I have witnessed by software vendors and consulting firms would take a while to describe in full. However, a few examples include.

Believing marketing companies that obtain hits on social media posts without checking the connection to real leads.
Handing money over to Gartner without understanding how Gartner functions.
Trying to develop a partnership with a major systems integrator without understanding that the system integrators are normally “spoken for” and prefer large vendors as dance partners.
Jumping over the process of spending on conferences before one’s messaging or website is in a …

… that we had performed would eventually move over to tow that vendor could better market. So why not add software marketing to the repertoire? This does not change the research side of Brightwork Research & Analysis. Unlike a Gartner, we don’t sell space or ratings to software vendors. This software marketing service is entirely unrelated to the research at Brightwork. That is, we don’t produce vendor-paid for articles or anything like that. I am a stickler to the research method of never having commercial interests bleed into the research.
References for this article can be viewed here.