Search Results for: gartner

… the elites for the masses.

Video Introduction: How Gartner is the Fox News or CNN of IT Analysts
https://youtu.be/LchodEzQexI
Text Introduction (Skip if You Watched the Video)
It is curious, through our research, and in area after area, we have arrived at the exact opposite conclusion from Gartner and Forrester. It is almost as if one could benefit from doing the exact opposite of whatever Gartner and Forrester recommend. One reason for this may be that Gartner and Forrester and even IDC, which is explained in the article The Problem with How Gartner Makes its Money, These …

… how Brightwork is better than Gartner and Forrester with Robbert Naastepad.
Our References for This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

Executive Summary

Gartner has a $100,000 starter plan for companies interested in Gartner‘s advice for a software selection.
In this article, we cover what you can expect for this money.

Introduction
Gartner is the most powerful brand in IT analysis. And because of this, they can charge exorbitant fees. In the article The Similarities Between Gartner and Scientology in Sales Strategy, we covered how Gartner uses the Scientology strategy of responding to every complaint about what is provided at a certain level but stating that the excellent stuff comes at the level right above whatever the standard the …

… same rules of profit maximization that controls everything that Gartner does.
Our References for This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

… 4HANA. You will learn about Gartner‘s statements on S/4HANA.
Our References for This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

… This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial conflicts. The IT industry is generally petrified of Gartner and only publishes complementary information …

Executive Summary

This article covers Gartner’s sales tactics in its Fort Myers office.
Gartner has copied the Scientology tactic of constantly pushing customers to higher packages when the first packaged sold to them does not work as promised.

Video Introduction: The Gartner Sales Boiler Room in Fort Myers
https://youtu.be/4JVsLaHA5-c
Text Introduction (Skip if You Watched the Video)
Gartner has actively promoted rather shocking approaches to sales for some time. In other articles, we covered how Gartner is a faux research entity far more about sales than doing research. What few people will discuss is that …

Executive Summary

Gartner did not cover SAM for a long time, and this brings up the question of why.
Gartner takes far more money from vendors that stand to lose from SAM than from SAM vendors.

Video Introduction: Is Gartner‘s Non-SAM Coverage Due to Vendor Money?
https://youtu.be/NgheWnh_fl8
Text Introduction (Skip if You Watched the Video)

For a number of years, Gartner had no SAM Magic Quadrant. This seemed peculiar until one considered that the vendors that give the most money to Gartner do not want the SAM Magic Quadrant to exist. When Gartner finally …

… Summary

The starting cost for Gartner rises very rapidly the more Gartner is used.
Should buyers be selecting software-based on Gartner’s MQ ratings?
Is Gartner a good value for vendors? If so, for which type of vendors?

Introduction: Is Gartner Worth the Investment
https://youtu.be/eZ9a4NNZAkE
Introduction
Gartner has a significant influence on enterprise software, but its value should be questioned far more frequently than it is. In interviewing IT decision-makers, we found that those relying on Gartner most often know little about how Gartner works behind the scenes. Procurement teams, for instance, will purchase Gartner …