Search Results for: gartner

  • Disregarding Gartner’s Deeper Technology Insights and Predictions

    Executive Summary

    Gartner has an abysmal history of technology prediction.
    Part of the reason for this accuracy is not Gartner’s primary concern.

    Introduction (Skip if You Watched the Video)
    In their reports, Gartner will sometimes make technology projections or try to describe the technology. At Brightwork Research & Analysis, we have analyzed these projections and have found quite a few of these statements to be unreliable. Gartner shows no evidence of being predictive; there is no reason to pay attention to their predictions. Furthermore, Gartner’s technology prediction opinions have been parodied in numerous articles on the Internet by experts …

  • How Will Cloud Computing Negatively Impact Gartner?

    … References for This Article
    If you want to see our references for this article and other related Brightwork articles, see this link.
    Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial conflicts. The IT industry is generally petrified of Gartner and only publishes

  • How to Understand Other Analytical Products Offered by Gartner

    … the definitions of these analytical products are from Gartner’s website.
    Our References for This Article
    If you want to see our references for this article and other related Brightwork articles, see this link.
    Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

  • How to Best Understand Gartner's Magic Quadrant

    Executive Summary

    The Gartner Magic Quadrant reduces software selection efficiency through the deceptive way they are created.
    Gartner promotes large vendors over small vendors, as large vendors have the most to pay Gartner.
    The problem with the broadness of the Gartner Magic Quadrant and how they promote software acquisitions.

    Introduction
    The Gartner Magic Quadrant is a top-rated “research product” that Gartner uses to shake down vendors for payments to score well. Vendors are compelled to give Gartner money because, for many companies, you don’t get shortlisted if you don’t do well in Gartner‘s Magic Quadrant. This …

  • How Gartner Research Compares to Real Research Entities

    Executive Summary

    Gartner positions itself as a research entity. However, compared with real research entities, Gartner performs poorly.
    We compared Gartner against academic research, RAND, and Consumer Reports to see how well they performed. Most people who read Gartner’s output will be surprised by how they scored.

    Introduction (Skip if You Watched the Video)
    Gartner is frequently referred to as a company that does research and is considered as such by those who purchase research and advisory services from them. However, aside from domain expertise, the following long-established rules make an entity a research entity. These rules are …

  • How to Best Understand Gartner’s Faux Ombudsman

    Executive Summary

    Gartner states that their ombudsman protects against their massive financial bias.
    We evaluate the accuracy of Gartner’s claim.

    Video Introduction: How to Best Understand Gartner’s Faux Ombudsman
    https://youtu.be/-mlZFb9sSLM
    Text Introduction (Skip if You Watched the Video)
    Gartner is a compelling and controversial entity in enterprise software. Gartner created a position called the ombudsman to dissipate criticism of how fair or accurate its ratings are. This is an internal position — not independent from Gartner — that intermediates disputes that vendors believe they are not being treated fairly. In the article, The Problem with How Gartner

  • The Problem with How Gartner Makes its Money

    … issues around Gartner.

    Introduction
    Understanding how Gartner makes its money is critical to understanding how it works and interpreting the information it provides. As they say in political thrillers and investigative journalism: “Follow the money.” Gartner‘s approach to making money is a doozy, which is why we refer to Gartner as a “Rubix Cube” of corruption. When discussing one side of Gartner‘s corruption, at least another five sides (maybe more) interact with that topic. This is important because it defines Gartner’s incentives and operations, and Gartner‘s output can easily demonstrate this. This means that Gartner does …

  • How to Best Understand Gartner's Business Model

    … challenging to keep the different aspects of Gartner‘s corruption in our heads, and it is that much more difficult for Gartner customers who are not researching Gartner.
    This is why we have documented many aspects of Gartner‘s corruption on this website. You will learn the unvarnished truth regarding Gartner’s business model and the fact that no software vendor will tell you, as they fear damaging their relationship with Gartner.
    You will find the information provided in our articles very different than other articles on Gartner. This is because there is a strong fear of Gartner in the …

  • How to Understand Gartner's Control Over Vendors

    Executive Summary

    Gartner’s objectivity was called into question in the NetScout case.
    Gartner controls how information is shared with IT vendors that coerce vendors into paying Gartner.
    Gartner has a massive influence, but its impact on the enterprise software market is largely negative.

    Introduction
    Gartner typically has undiscussed control over vendors. Vendors depend upon Gartner’s Magic Quadrants to be considered in software selections. Gartner offers a pay-to-play system to software vendors. This model asks that the vendors bid against one another for supremacy in their various Magic Quadrants. And software vendors fear calling out Gartner or …

  • How to Understand Gartner's Similarity to the Devil Wears Prada

    Executive Summary

    Gartner operates more like a fashion magazine than a true IT analytics firm.
    The similarity between Gartner and the fictitious Runway Magazine.

    Introduction
    Gartner presents itself as an IT analyst. However, much of what Gartner does is build up bubbles used to extract money from software vendors (who want various technology trends hyped) and that it uses to sell it is own consulting and advisory to software buyers. This means that in many ways, Gartner is closer to a fashion magazine (declaring what is hot and what is not) than IT or technology analysts. You will learn how …