Search Results for: gartner

… ranking in some Gartner report. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company’s marketing or sales department. 

Let us begin with the most prominent companies that are rough approximations of Gartner to answer the question of Gartner‘s competitors.
Category #1: IDC and Forrester
IDC is a big company and one of the most prominent IT analysts globally, but it covers different areas than Gartner, and there is not much overlap between what Gartner covers and what IDC covers.
For the areas covered by Gartner, I

… IT Analysts Like Gartner, Forrester, and More, I covered how none of the private companies say they research the IT field do much more than provide marketing collateral for vendors. In the article Why is There Near Radio Silence by Vendors on Criticizing Gartner, I cover that not only does Gartner never publish any of the supporting data for its Magic Quadrants, but that this is premeditated to hide the fact that Gartner moves the dots around on the MQ in great part based upon how much each vendor pays Gartner. And secondly, not publishing the table allows Gartner to …

… on this topic, it has had no input from any company’s marketing or sales department. 

How Gartner Frames the Payments It Receives from Software Vendors
Gartner receives around 1/3 of its income from vendors. One of the ways that Gartner is able to extract more income than any other IT analyst is because Gartner publishes the most influential software vendor rating research product in the world. However, to whitewash that Gartner is charging vendors for being showcased in the various MQs, Gartner proposes that it only charges software vendors for value-added or advisory services.
How Gartner generally

Executive Summary

Most of the software vendors in an area lose from the Gartner Magic Quadrant, yet few say anything against Gartner.
This article sets up the reality of the MQ and addresses the question of why vendors stay silent.

Introduction
The IT analyst space has a major problem. While there are several major IT analysts, for software selection a single company, Gartner is dominant. Gartner has created a monopoly through more than 60 acquisitions and forces vendors to use them as shortlists are based very heavily on the Gartner MQ. This is the case even though the MQs are …

… IT analysts like Gartner work together to pump up technology bubbles.
Our References for This Article
If you want to see our references for this article and other Brightwork related articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

… In this article, I review other IT analysts along with Gartner.
Our References for This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …