Search Results for: hana

… interest to a reader, they normally perform well in search results without much SEO. Brightwork Research & Analysis has always brought in significant volume without much SEO because we were writing about topics that naturally interested people. There are really very few vendors that understand this, and that can keep the hands of marketing off of their blog. This is so uncommon that I won’t even bother listing any companies. Again, a blog should have a different voice and orientation than the primary pages of the site, which are by their nature promotional. Any person can only take so much …

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Mistakes
A listing of the mistakes I have witnessed by software vendors and consulting firms would take a while to describe in full.
However, a few examples include the following.

Believing marketing companies that obtain hits on social media posts without checking the connection to real leads.
Handing money over to Gartner without understanding how Gartner functions.
Trying to develop a partnership with a major systems integrator without understanding that the system integrators are normally “spoken for” and prefer large vendors as dance partners.
Jumping over the process of spending on conferences before one’s messaging or …

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History of Witnessing Software Vendors
A listing of the mistakes I have witnessed by software vendors and consulting firms would take a while to describe in full. However, a few examples include.

Believing marketing companies that obtain hits on social media posts without checking the connection to real leads.
Handing money over to Gartner without understanding how Gartner functions.
Trying to develop a partnership with a major systems integrator without understanding that the system integrators are normally “spoken for” and prefer large vendors as dance partners.
Jumping over the process of spending on conferences before one’s messaging or …