Executive Summary Software vendors make frequent mistakes in their marketing. We cover some of the major ones in this article. Introduction IT media is more concentrated than in the nation’s history. This poses problems for small vendors in obtaining fair coverage. Our References for This Article If you want to see our references for this…
Executive Summary Software vendors make frequent mistakes in their marketing. We cover some of the major ones in this article. Introduction This article explains the complications in leveraging IT analysts for smaller vendors. Our References for This Article If you want to see our references for this article and other related Brightwork articles, see this…
Executive Summary There is little written on software marketing. This article covers this specialized type of marketing. Introduction The reasons we wrote this article are as follows. Reason #1: Seeing Successful and Unsuccessful Vendors I have seen many vendors successfully follow what I will call a SaaS or inbound based strategy, although it could be…
Executive Summary There are many statements made about the appropriate debt level of countries. What is often lacking is comparative evidence of how private debt and public debt contribute to or undermine economic performance. Introduction There is great debate as to what is the correct level of the public or national debt. This article will…
Executive Summary This article explains the Cross Peer Evaluation to vendors. This gives vendors an alternative to Gartner. Introduction The IT analyst space has a major problem. While there are several major IT analysts, for software selection a single company, Gartner is dominant. Gartner has created a monopoly through more than 60 acquisitions and forces…
Executive Summary Microsoft Windows has had long-term security problems, so Microsoft decided to pay the Department of Commerce to say that Linux is less secure. We cover the typical Microsoft dirty trick. Video Introduction: How Microsoft Somehow Compensated NIST to Write Fake Research on Linux Security Text Introduction (Skip if You Watched the Video) NIST…
Executive Summary These are the references that were used for our Oracle Cloud articles. Learn why so few entities in the IT space include references in their work. Introduction This is the reference list for the Oracle Cloud articles, as well as interesting quotes from these references at Brightwork Research & Analysis. Reference #1: Article…
Executive Summary Their marketing departments control the websites of software vendors and consulting firms. We cover how the best way to think of his content. Introduction Often, software vendors’ websites are thought of as a place where potential and current customers and other interested parties can learn about the software. This is not an accurate…
Executive Summary Low code vendors like Outsystems make enlarged claims around their low code applications. Let us review the evidence for these claims by Outsystems. Introduction Outsystems is one of the top low code development environments. We review several articles on what Outsystems claims about the ROI of low code. See our references for this…
Executive Summary This article contains comments from the articles on Google. Introduction These comments are in response to the articles on business requirements. Comment #1: Your commercial explanation makes sense, and you are absolutely right that they still get goodwill from when they were user-oriented in the early days. But as users we are not…