Search Results for: gartner

… Gartner can be hired by any company to write virtually anything.
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Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

… This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial conflicts. The IT industry is generally petrified of Gartner and only publishes complementary information …

Executive Summary

Vendors pay Gartner to be listed in Magic Quadrants or other Gartner content, and they share the content without consideration of the validity of Gartner’s output.
We cover the circular and biased logic of vendors sharing Gartner output.

Video Introduction: How Vendors like Palo Alto Networks Share Illegitimate Gartner Output
https://youtu.be/I6uLM0U1fnE
Text Introduction (Skip if You Watched the Video)
Vendors routinely shared Gartner Magic Quadrants and other content if, of course, they have scored well. What is entirely left out of the equation is how much the vendor sharing the content paid Gartner (because …

… Forrester, or Gartner, their coverage is most advantageous for the largest and most powerful vendors, or vendors that can raise money and give some of that money to Gartner so they can score well in a Magic Quadrant. These vendors can afford to pay these entities the most money, so Gartner pushes them upwards and drives customers to the highest cost solutions. You will learn how Gartner overpromises the marketing benefits it can provide to medium to smaller vendors. And a major reason for this is that Gartner is already “owned” by the largest vendors, and their sales culture makes …

… This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial conflicts. The IT industry is generally petrified of Gartner and only publishes complementary information …

Executive Summary

Brightwork Research & Analysis estimated the amount of money paid to Gartner every year.
We cover how we arrived at our figure.

Video Introduction: Understanding The Brightwork Estimate of The Amount of Money Paid by SAP to Gartner Per Year
https://youtu.be/jBEenPD4caw
Text Introduction (Skip if You Watched the Video)
We sometimes are questioned how we came to our estimate that SAP pays roughly between $100 and $150 million to Gartner every year. We developed the estimate that we think SAP pays Gartner back when doing my research for Gartner and the Magic Quadrant. This seems shocking …

… learn about the reality of how IT analysts like Gartner work.
Our References for This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …

Executive Summary

The last thing most IT analysts like Gartner want is an accurate TCO.
This article explains why Gartner prefers an underestimated TCO.

Video Introduction: Why IT Analysts Don’t Want TCO Calculated

Text Introduction (Skip if You Watched the Video)
Gartner, the IT analyst company, was one of the first entities to market around the idea of TCO. However, Gartner never did much more than stay at the conceptual level. A very likely reason for this is relatively simple. If Gartner had calculated the TCO for the applications it reviewed, it would have given all the wrong answers …

… This Article
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial conflicts. The IT industry is generally petrified of Gartner and only publishes complementary information …

… rating that Gartner wanted and how IBM used this purchased approval in its marketing.
Our References
If you want to see our references for this article and other related Brightwork articles, see this link.
Notice of Lack of Financial Bias: You are reading one of the only independent sources on Gartner. If you look at the information software vendors or consulting firms provide about Gartner, it is exclusively about using Gartner to help them sell software or consulting services. None of these sources care that Gartner is a faux research entity that makes up its findings and has massive financial …