Does SAP's Acquisition of Qualtrics Make Any Sense?
… a Survey and Survey Analytics Firm?
SAP has one product that they use to open accounts and to sell other applications. This is their ERP system (currently ECC, the new version being S/4HANA). Every acquisition SAP makes needs to be interpreted by how its sales can be enhanced through association with SAP ERP. Both Qualtrics CEO Ryan Smith and Billy McDermott stated that:
“Qualtrics has completely transformed the experience management category.”
That seems like an odd statement. What is that category?
Here is the pitch.
SAP seems to think this is a logical breakdown of how data works …